Tap into the Power of Gen Y

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Information about Tap into the Power of Gen Y
Business & Mgmt

Published on November 14, 2012

Author: luannetierney

Source: slideshare.net

Description

Who are the Millennials, and how can you attract/retain them as employees and customers? Learn about the value Gen Y can bring to your company, and how you can effectively market to them.

TAP INTO THE POWER OFGEN YLuanne TierneyVice President, Worldwide Partner MarketingJuniper Networks

Meet Bob:He’s aMillennial

§  Born 1976 to 2001§  Digitally native§  Social media savvy§  Always connected§  Anywhere access

This Is Their World…

WHY SHOULD YOU CARE ABOUTMILLENNIALS?

EMPLOYEES AND CUSTOMERS

75Million+the number of Millennialsin the U.S. US Bureau of Labor Statistics

36%of U.S. workforce by 2014 US Bureau of Labor Statistics

75%of GLOBAL workforce by 2025

You Can’t Ignore Gen Y

1.  Attracting & Retaining Gen Y Talent2.  Gen Y’s Value in Your Company3.  Marketing to Gen Y Customers

Tips for Retaining Gen Y Regular   Learning   Flexible   feedback   opportuni4es   work  4mes   Freedom  to   New   Latest   challenges   use  social  technologies   media  Mentoring  &   Always  ON   coaching   access  

lue I s… n Y’s VaGe O e-­‐ utcom   n e   drive bora4v   Colla player   savvy     teamTech-­‐   ia   l  med Socia her   y,   &  ot   Cre a4vit trend s ,   pa ssion   rs   eas -­‐ taske n ew  id Mul4  

Gen Y can be a social media megaphonefor your company

Marketing to Millennialsü Mobile, mobile ,mobile!ü Prefer texting, not emailü Like visuals: video, Infographicsü Reject “spin”: want honesty & authenticity

Short text message, notReceive free ipadcase by watchingNetworking Security long emails.video @www.secvid.com.

Marketing to Millennialsü Research opinions on social mediaü Want creativity in marketingü Like companies that make difference

CREATE A PRESENCE

GET CREATIVE

Big  Brothers/Big  Sisters  ProgramWalt  Whitman  Elementary  School  Mentoring  ProgramEmployee  Blood  DrivesLee  Denim  day  for  Breast  CancerSusan  G.  Komen  3-­‐day  Breast  Cancer  WalkHoliday  Season  Dona4ons/Program

Marketing to Millennialsü Like innovative technologyü Need to be interactiveü Entertain and engageü Like immediacy: now, not later

Top Three Actions1. Create plan to attract/retainGen Y employees2. Make your marketing materials“Millennial Friendly”3. Empower Gen Y to give yourcompany social media exposure

LETS CONNECTLuanne  Tierney  Vice  President,  Worldwide  Partner  Marke0ng      www.  twi%er.com/#!/ld0erney  www.linkedin.com/in/luanne0erney  l0erney@juniper.net  

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