Tap into the Power of Gen Y

50 %
50 %
Information about Tap into the Power of Gen Y
Business & Mgmt

Published on November 14, 2012

Author: luannetierney

Source: slideshare.net


Who are the Millennials, and how can you attract/retain them as employees and customers? Learn about the value Gen Y can bring to your company, and how you can effectively market to them.

TAP INTO THE POWER OFGEN YLuanne TierneyVice President, Worldwide Partner MarketingJuniper Networks

Meet Bob:He’s aMillennial

§  Born 1976 to 2001§  Digitally native§  Social media savvy§  Always connected§  Anywhere access

This Is Their World…



75Million+the number of Millennialsin the U.S. US Bureau of Labor Statistics

36%of U.S. workforce by 2014 US Bureau of Labor Statistics

75%of GLOBAL workforce by 2025

You Can’t Ignore Gen Y

1.  Attracting & Retaining Gen Y Talent2.  Gen Y’s Value in Your Company3.  Marketing to Gen Y Customers

Tips for Retaining Gen Y Regular   Learning   Flexible   feedback   opportuni4es   work  4mes   Freedom  to   New   Latest   challenges   use  social  technologies   media  Mentoring  &   Always  ON   coaching   access  

lue I s… n Y’s VaGe O e-­‐ utcom   n e   drive bora4v   Colla player   savvy     teamTech-­‐   ia   l  med Socia her   y,   &  ot   Cre a4vit trend s ,   pa ssion   rs   eas -­‐ taske n ew  id Mul4  

Gen Y can be a social media megaphonefor your company

Marketing to Millennialsü Mobile, mobile ,mobile!ü Prefer texting, not emailü Like visuals: video, Infographicsü Reject “spin”: want honesty & authenticity

Short text message, notReceive free ipadcase by watchingNetworking Security long emails.video @www.secvid.com.

Marketing to Millennialsü Research opinions on social mediaü Want creativity in marketingü Like companies that make difference



Big  Brothers/Big  Sisters  ProgramWalt  Whitman  Elementary  School  Mentoring  ProgramEmployee  Blood  DrivesLee  Denim  day  for  Breast  CancerSusan  G.  Komen  3-­‐day  Breast  Cancer  WalkHoliday  Season  Dona4ons/Program

Marketing to Millennialsü Like innovative technologyü Need to be interactiveü Entertain and engageü Like immediacy: now, not later

Top Three Actions1. Create plan to attract/retainGen Y employees2. Make your marketing materials“Millennial Friendly”3. Empower Gen Y to give yourcompany social media exposure

LETS CONNECTLuanne  Tierney  Vice  President,  Worldwide  Partner  Marke0ng      www.  twi%er.com/#!/ld0erney  www.linkedin.com/in/luanne0erney  l0erney@juniper.net  

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Gen Y - Tap Into Our Power on Vimeo

This is "Gen Y - Tap Into Our Power" by on Vimeo, the home for high quality videos and the people who love them.
Read more

How to Capture Gen Y Consumers - Business News Daily

... How to Capture Gen Y ... so intently on pleasing Generation Y: their unprecedented influential power. ... ever to tap into the millennial ...
Read more

Generation Y House - Gen Y Concept Home

Generation Y House Millennials or Echo ... What Gen Y and Boomers have in common; Brain Tap: ... Millennial Power: Gen Yers have the fix for what ails ya;
Read more

Gen BuY: How Tweens, Teens and Twenty-Somethings Are ...

... and why they rely on technology-and show marketers how they can tap into the buying power ... into the psyche of Gen Y ... power. The ...
Read more

Gen BuY: How Tweens, Teens and Twenty-Somethings Are ...

... how they can tap into the buying power of this ... Gen Y’s Shopping Preferences and Power: ... Twenty-Somethings Are Revolutionizing Retail ...
Read more

Marketing to Gen Y: What Starbucks Can Teach Us

Marketing to Gen Y can ... in spending power. Marketing to Gen Y will become more important ... for companies as they scramble to tap into this growing ...
Read more

Generation Y: powerhouse of the global economy Restless ...

Generation Y: powerhouse of the global economy 3 The Opportunity, the challenge…and the risk Deloitte’s snapshot of Gen Y workforce attitudes makes ...
Read more

Tap into a Legacy of Power with the Lenovo Y Series Gaming ...

Tap into a Legacy of Power with the Lenovo Y Series Gaming Machines. ... ThinkPad Helix Gen 2; Lenovo Yoga Tablet;
Read more

G e n e r at i o n Y - P ro f i l e o f t h e n ew G e n e ...

there’s little doubt that gen Y is an attractive target market, ... The key is to tap into Gen Y social networks, ... Tapping into the Gen Y broader
Read more

How to Tap Into the Purchasing Power of Millennials with ...

How to Tap Into the Purchasing Power of ... also known as Generation Y, ... Their size and combined purchasing power make Millennials a ...
Read more