Published on November 14, 2012
TAP INTO THE POWER OFGEN YLuanne TierneyVice President, Worldwide Partner MarketingJuniper Networks
Meet Bob:He’s aMillennial
§ Born 1976 to 2001§ Digitally native§ Social media savvy§ Always connected§ Anywhere access
This Is Their World…
WHY SHOULD YOU CARE ABOUTMILLENNIALS?
EMPLOYEES AND CUSTOMERS
75Million+the number of Millennialsin the U.S. US Bureau of Labor Statistics
36%of U.S. workforce by 2014 US Bureau of Labor Statistics
75%of GLOBAL workforce by 2025
You Can’t Ignore Gen Y
1. Attracting & Retaining Gen Y Talent2. Gen Y’s Value in Your Company3. Marketing to Gen Y Customers
Tips for Retaining Gen Y Regular Learning Flexible feedback opportuni4es work 4mes Freedom to New Latest challenges use social technologies media Mentoring & Always ON coaching access
lue I s… n Y’s VaGe O e-‐ utcom n e drive bora4v Colla player savvy teamTech-‐ ia l med Socia her y, & ot Cre a4vit trend s , pa ssion rs eas -‐ taske n ew id Mul4
Gen Y can be a social media megaphonefor your company
Marketing to Millennialsü Mobile, mobile ,mobile!ü Prefer texting, not emailü Like visuals: video, Infographicsü Reject “spin”: want honesty & authenticity
Short text message, notReceive free ipadcase by watchingNetworking Security long emails.video @www.secvid.com.
Marketing to Millennialsü Research opinions on social mediaü Want creativity in marketingü Like companies that make difference
CREATE A PRESENCE
Big Brothers/Big Sisters ProgramWalt Whitman Elementary School Mentoring ProgramEmployee Blood DrivesLee Denim day for Breast CancerSusan G. Komen 3-‐day Breast Cancer WalkHoliday Season Dona4ons/Program
Marketing to Millennialsü Like innovative technologyü Need to be interactiveü Entertain and engageü Like immediacy: now, not later
Top Three Actions1. Create plan to attract/retainGen Y employees2. Make your marketing materials“Millennial Friendly”3. Empower Gen Y to give yourcompany social media exposure
LETS CONNECTLuanne Tierney Vice President, Worldwide Partner Marke0ng www. twi%er.com/#!/ld0erney www.linkedin.com/in/luanne0erney firstname.lastname@example.org
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