Tap Into Social Media To Grow Your Business

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Information about Tap Into Social Media To Grow Your Business
Business & Mgmt

Published on August 4, 2009

Author: MediaSauce

Source: slideshare.net

Description

This is a presentation that was given by James Burnes, VP of Strategy for MediaSauce to the Greenwood Chamber of Commerce on August 4th 2009.

IMPACT YOUR BOTTOM LINE WITH James Burnes, MediaSauce VP Strategy

“The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch

2001 2005 2009 2012 The Pipe

5 channels

Millions of “channels”

Control what people see

Everyone has a voice

INFORMATION AGE

INTERCONNECTED AGE

Customers have constant access to information

They can make decisions 24/7

They are overwhelmed by advertising

Our competitors are ready to do battle...

Our future customers are surrounded by influencers

Social Media Has Shifted Who People Trust To Influence Their Decisions Recommendations from people known 90% Consumer opinions posted online 70% Brand websites 70% Editorial content (e.g. newspaper article) 69% Brand sponsorships 64% TV 62% Newspaper 61% Magazines 59% Billboards / outdoor advertising 55% Radio 55% Emails signed up for 54% Search engine results ads 41% Source: Nielsen Global Online Consumer Survey, April 2009

The More You Connect, The More Opportunities for Business YOU

The More You Connect With, the Faster Deals Can Move YOU

Connect more

Sell more

A few examples of companies engaging in social media effectively

MEDIA SUCCESS

Rule #1 Define Your Personal And Business Brand

Rule #2 Create Accounts For Your Business & You (with a photo!)

Rule #3 Speak to Your Target Audience

Rule #4 Commit to 15 Minutes A Day To ‘Pearl’ Dive

Rule #5 Demonstrate experience through sharing knowledge, ideas and insight

Rule #6 Listen More Than You Speak. Respond Frequently & Win!

Rule #7 Reward your customers who connect to you

Any questions?

How will you connect?

Connect with me

THANK YOU!

IMPACT YOUR BOTTOM LINE WITH James Burnes, MediaSauce VP Strategy

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