Tales From A Specialist Tour Operator

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Information about Tales From A Specialist Tour Operator

Published on July 23, 2014

Author: SagittariusMarketing

Source: slideshare.net


Presentation by Dee Edwards, Tell Tale Travel at Travel Marketing Master Class Event - 22nd July 2014

Tales from a specialist tour operator

A truly memorable holiday..Just one bad point really.. ..how can we ever go on holiday again nothing can better what you put together for us..thank you so much for our holiday of a lifetime, the experience will remain with us for a very long time Graham and Viv Kimble, Surrey, Private tour for a couple We had a fantastic time. The whole thing worked out really well with a good mix of contrasting activities, and FUN! The boys are full of stories about the clay house and paddy field fishing, not to mention playing in waterfalls with Yui, cruising in the back of his truck, and encountering those elephants, WOW! Excellent itinerary! Hilton-Johnson family, Oxon After our previous trip, we felt that Tell Tale Travel have the balance between adventure and comfort just about right. The activity level and the overall balance of the itinerary was much better than with the many other companies

Challenges More mature audience Thought about purchase Overall experience not individual components – what the customer wants + of course business perspective, margin/ volume Long booking cycles – years not days! impact on transactional/social media Niche ‘product – Google adwords Distribution/marketplaces – comparative high resource investment Customers hard to profile in traditional ways

The Customer

Data Gather it - the phone! in person, live chats on website – amazing what you can find out Keep it central Segment where you can Contact strategy – it doesn’t have to be complicated – how often? Broadcast or personalisation? Contact educates customers e.g. offer driven?

Segmentation - examples Travel type – couple, friends, family, solo travel Trips interested in Interests – e.g. culture, cooking, orchids, elephants, wildlife, agriculture Travelled before – who, what, where

It’s not always about the numbers..or maybe it is..Measure what counts to you


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