Published on August 18, 2009
Today’s Menu 1. Where we are: Web 2.x 2. What we’ve learned in 18 months of OpenCalais 3. Who’s using Sem Tech for what 4. Our opinions on what’s going to work – and what isn’t
Non-Apologetic Statement This is going to have a commercial bias Why.. People need to start deriving financial benefits from semantic technology. It’s time.
Before we start…. Let’s take a moment to talk about how we got here – here being web 2.x
Web 1.0 Aka “The last web we agreed on”
Web 2.0 Take web 1.0, add a liberal dash of social, generous amounts of user generated content, atomize your content assets and stir until fully confused
Where are we today? Extraordinarily Content Rich Extraordinarily Information Poor Experientially Deficient
Semantic Technology That was 10 years of the web. Let’s look at five years of semantic technology
Five Years Ago: Invention From basic conceptual models to standards.
Today: Innovation Using those inventions – an amazing proliferation of efforts to drive value and make money on top of them
Immersion Learning 13 releases About 100 presentations Talked with 100+ customers Heard a million great ideas 13,000 registered developers 6,000 emails About a gazillion tweets
What We’ve Heard: Six Buckets Tools Social Advertising Search Publishing Interface
Consultant's Refuge Medicine Distinctive User-Derived Value The 2x2 Grid Accordions Dirt Soap Marketplace Size
Consultant's Refuge Distinctive User-Derived Value The 2x2 Grid Various Kinds of Good “Brand” Don’t go Here Domain Marketplace Size
#1 – Enabling Tools Semantic data management Semantic data generation Databases Integration & Workflow Distinctive User-Derived Value ✔ Marketplace Size
#2 - Social Semantics-powered link sharing Network mining News sharing Tweet mining Distinctive User-Derived Value ✗ Marketplace Size
#3 - Advertising Semantic ad placement Contextual ad placement Semantically-driven landing pages Mashup Ads Distinctive User-Derived Value ✔ Marketplace Size
#4 – Semantic Search General “semantic search” Vs.. Domain specific semantically- enhanced search Distinctive User-Derived Value ✔ ✗ Marketplace Size
#5 – Publishing A-Content Producers – from back office to user experience B-Editorial + Aggregation Publishing Models C-Robotic publishing – aggregation only B A Distinctive User-Derived Value ✔ ✔ C ✗ Marketplace Size
What Industry? Leveraged new technology to deliver a seamless, tactile and compelling user experience… And created a $57 Billion market?
Videogames 101 vs. Today’s State of the Web Great story line High interactivity, immediate responsiveness No interruptions Graphically engaging Seamless And Fun
Zemanta's vision is to help you while you are creating content. Our front-end is wherever your existing workflow is. We are creating deep technology and hiding it behind a simple user experience. Andraz Tori People want more information in moment. Apture is about wrapping the web experience around you the user, rather than forcing the user to do work to find the content they're looking for. Tristan Harris Feedly makes news reading fun again. By employing deep semantic technology on the back end for clustering, linking and organizing we’re working to feedly deliver the world’s best news reading experience at the front end. Edwin Khodabakchian Glue leverages semantics to connect people around things and concepts they care about. In the future web, GetGlue.com things and concepts will be primary and the pages will be secondary. Alex Iskold
Hmmm… I wonder why Google
Roadmap Web 1.0: The web of destinations Web 2.0: Fragmentation Web 3.0: Unification – “The Web of Me”
Our Suggestions for Success Put your idea in the 2x2. Be honest. Stay out of the deadzone no matter how cool Decide if you’re care about semantics or about user value. If it’s semantics – be a tool vendor. Don’t fund or spend money on semantic infrastructure beyond what’s necessary. The basic building blocks are available. Think hard about user experience. Make it amazing.
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