Published on March 13, 2014
• TaxiAds is the only form of outdoor advertising that can single- handedly reach the entire market everyday • TaxiAds is cost effective because it offers the highest reach 24 x 7 & frequency at the lowest cost compared to other mediums • Taxis are intrusive and will deliver your message to your target audience reinforcing your brand when it's most effective and least expected • TaxiAds play a vital role in the media mix by reaching consumers when they are on the move Why TaxiAds on Radio Taxis
•First Tendered Radio Taxi Licence with perpetual license for 4000 Cabs in Mumbai •Currently – 2800 cabs on road •31st March 2014 – 4000 cabs •2 Category of Cabs-TABcab & TABcab Gold Why TABcab ?
-200 300 800 1300 1800 2300 2800 Tabcabs Meru Cabs Easy Cabs On road cabs Market Leader
Our Fleet TABcab – Toyota Etios TABcab Gold – Maruti Suzuki SX4
40% of the daily commuters are from business, corporate sectors & Tourists 30% commuters are Housewives 15% of the commuters are Sr Citizens & College students. 95% of the commuters are SEC A TABcab Passenger Demographics
Branding options: • Doors & boot • Interior • Rear Mirror branding • Payment slip branding • Carrier branding • For Hire light panel • Boarding pass branding • Internal Digital screen branding • Road shows
TABcab Facts City Trips per Day Trips per Cab Average Customers per Trip Km per Cab per Day Mumbai 16800 6+ 3 300 •TABcab operates 24 hours a day, seven days a week •Covering more than 300 km each day on an average per cab at MUMBAI. •90% of the TABcab Cabs are on the road during the day and 25% during the night. • Demand centers – Airports, corporate houses, business centers, shopping malls, Education institutes, financial institutes, cinema halls, in-built complex etc.
Reach and Impressions Average No. of trips per day per cab Average No. of plying hours per day per cab Average No. of kms covered per day per cab Average Time spent per Cab per Trip (Minutes) Average No. of Passengers per day per cab 6 11 300 75 mins 11 Taxi Ads (External Vinyl Pasted on 4 Doors + Boot) • 30,00,000+ impressions per cab for External Ads in a Month Internal Ad space • Captive Audience with long travel duration – ideal target & time to communicate • Minimum duration of each trip : 1 hour
SURVEY In London, Cab advertisement produces: 50 impressions per mile 7,500 impressions per day 675,000 per quarter. In Mumbai, TABcab Cab advertisement produces: 500 impressions per kilometer 100,000 impressions per day 9,000,000 per quarter…
• Average booking calls received – 10,000 / day • Average bookings through web – 600/day • Average bookings through mobile apps (All 5 platforms)– 900/ day Largest fleet in Mumbai
AD Matrix: Advertising space on the TABcab Vehicle Make 4 Doors Luggage Boot Door Top Pillar – 4 doors Toyota Etios 42.07” x 29.71” – per door 47.23” x 16.44” 47.05” x 11.44” – per door For all Vehicles Interior Seat Back: 2 Posters/brochures on the Seat Back size: 12” h x 14” W Sunvisor Sizes of Advertisements:
Seat Belt Branding
Airport Cab Boarding Pass Branding
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