Published on March 8, 2014
Maxed Out! A Creative Director’s Memoir Katrina Alcorn | SXSW 2014
1/3 of American adults will have an anxiety problem in their lifetime
Hi, I’m Katrina. Former journalist/filmmaker UX Designer People Manager Mom/Stepmom Blogger Author
From a mom who worked in communications: ...I am a mom of two daughters, 6 and 7 years old, and I tried to be the superwoman too. People admired me for it and often encouraged me. I ended up in a really bad place, broke down and had to take a 6 months leave from work, big burn out...
How much of our stress comes from our jobs?
40% of workers report their job is “very or extremely stressful.” All workers Very stressed Source: Northwestern National Life Survey
$450-550 billion the cost of our unhappiness to U.S. businesses Source: Gallup Report: “The 2013 State of the American Workplace”
Photo: National Media Museum, Flickr Commons
We’re living in a half-changed world, where we’re expected to do our jobs as if we don’t have families, and raise our families as if we don’t have jobs. Photo: National Media Museum, Flickr Commons
Even when both parents work, mothers... do more housework & childcare (+14 hrs/week)  do more multitasking (9 hrs./week)  have less leisure time (-3 hrs/week)  experience more guilt  feel more exhausted   “Parents Time with Kids More Rewarding Than Paid Work—& More Exhausting,” Pew Research Center, 2013  American Sociological Review, December 2011  “The Harried Life of the Working Mother,” Pew Research Center, Oct. 2009
Photo credit: StudioTempura, Flickr Commons
68% of 319 people who took the poll said they have a “hospital fantasy” Photo credit: StudioTempura, Flickr Commons
It doesn’t have to be this way!
1. Work from home.
45% of jobs are compatible with working from home at least 1 day/week Source: Telework Research Network white paper “The State of Telework in the U.S.” June 2011
27% increase in productivity on days employees telecommute Source: Telework Research Network white paper “Telecommuting Benefits: The Bottom Line” May 2010
90% of employees who telecommute say they’re happier Source: Telework Research Network white paper “Telecommuting Benefits: The Bottom Line” May 2010
Everyone wins EMPLOYERS—Lower employee turnover (25%) | Reduced absenteeism (-3.7 days/yr.) | Lower real estate costs (18%) | Electricity savings (4,400 kWh per person/yr.) | Productivity increase ($32,000 per “man” year) | Healthier workforce (priceless) EMPLOYEES—Fewer sicknesses | Fewer distractions | Less stress | More flexibility | Savings in gas, parking, & work-related expenses ($2,000-$6,800) | Less commute time (+2 weeks/yr.!) ENVIRONMENT—Less imported oil ($23 billion/yr.) | Cut Persian Gulf imports (37%) | Reduced greenhouse gases | Fewer traffic injuries and deaths (90,000) | Lower accident costs ($11 billion) | Lower highway maintenance costs ($2 billion/yr.) Source: Telework Research Network white paper “Telecommuting Benefits: The Bottom Line” May 2010 Assumptions: Half-time commuting
2. Work out.
3. Work less.
4-6 hrs/day the number of peak productivity hours for knowledge workers Source: White Paper: “Why Crunch Modes Doesn’t Work: Six Lessons,” International Game Developer Association
5-day weeks of 8-hour days maximize long-term output in every industry that has been studied over the past century. Source: White Paper: “Why Crunch Modes Doesn’t Work: Six Lessons,” International Game Developer Association
Katrina Alcorn Twitter: @kalcorn Work: kalcorn.com Blog: workingmomsbreak.com maxedoutbook.com
Katrina Alcorn presents at the SXSW 2014 conference about the theme of her book, "Maxed Out," and offers suggestions to creative professionals ...
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Maxed Out! A Creative Director's Memoir. The author, a former creative director for a leading interaction design agency, will give a short reading from her ...
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