SXSW 2014: Make or Buy? Is In-House Video Right for You?

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Information about SXSW 2014: Make or Buy? Is In-House Video Right for You?
Marketing

Published on March 20, 2014

Author: RenLego

Source: slideshare.net

Description

Today's companies are faced with the task of producing videos and new media. The question is, should you make a video or buy it? Many are making the shift to in-house video teams made up of not only of producers and video professionals, but marketers as well. This discussion will focus on the hows, whys, benefits, pros and cons of building an in-house video team.

MAKE ITOR BUY IT?

RENÉ LEGO rene.lego@solarwinds.com @renelego +ReneLego about.me/renelego ANDY GARIBAY andrewgaribay@solarwinds.com @andogaribay +Andy.Garibay

IT MANAGEMENT SOFTWARE FOR IT PROS Founded In 1999 1000+ Employees Worldwide Global Headquarters – Austin, TX Offices In Us, Canada, Ireland, India, Singapore, Australia, Czech Republic And New Zealand “Best Small Company In America” -- Forbes (2012) Named One Of The “Top 10 Fastest Growing Technology Companies” – Forbes (2013) WWW.SOLARWINDS.COM

297 videos – Both internal & external – 32 creative Launched monthly product talk series SolarWinds Lab Over1.4+ million YouTube views Gained 2,600+ YouTube channel subscribers WWW.SOLARWINDS.COM 2013 VIDEO HIGHLIGHTS

THE GREATEST REEL EVER!

Idea or Need Video Request Brainstorming Scriptwriting Team Approval Legal Approval Casting Production Post- Production Render & Distribution HOW DO WE DO IT?

WHAT DO YOU WANT TO ACCOMPLISH?

CONNECT with your audience CREATE brand awareness DISTRIBUTE information TRAIN your customers SELL your products      WHAT ARE YOUR VIDEO GOALS?

What is the goal of conveying that message? What message is your video trying to convey? Who is your audience? What is the best way to reach this audience? ASK YOURSELF... What is your budget?

WHAT TYPE OF VIDEO IS RIGHT FOR YOUR NEEDS?

Case Study Interview New Hire Community Relations

WHY IS VIDEO IMPORTANT?

VIDEO MAKES ASTRONGIMPACT

VIDEO CREATES A CONNECTIONWITH YOUR AUDIENCE

IS KING

Outsourcing In-House WHAT PRODUCTION SOLUTION IS RIGHT FOR YOU?

USING A PRODUCTION HOUSE OR MARKETING FIRM OUR THOUGHTS ON:

 High-quality video production  Access to professional actors and voice over artists  Access to latest equipment  Frees up in-house staff  Great for brand campaigns or commercials THE PROS of outsourcing video

 Lack of agility  Not timely or spontaneous  Limited quantity  Producers are less knowledgeable about brand, products and customers  Expensive THE CONSof outsourcing video

AS THE QUALITY OF VIDEO INCREASES…  …SO DOES THE BUDGET

OUR THOUGHTS ON: CREATING YOUR VIDEO(S) IN-HOUSE

 Flexible  Spontaneous  Anytime  Any number  Basic equipment costs are minimal THE PROS of In-house video  Brand, product & team familiarity  Content variety

 Studio and editing costs can get expensive  Must train in-house team or hire  Quality limitations (depends on equipment and staff)  Using non-pros or staff will affect recording & editing quality  May have less polished look  Extra time, equipment and effort needed to deliver high quality and timely results THE CONS of In-house video

SO, WHAT DOES IT ALL MEAN?

QUESTIONS?

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