Published on March 20, 2014
MAKE ITOR BUY IT?
RENÉ LEGO email@example.com @renelego +ReneLego about.me/renelego ANDY GARIBAY firstname.lastname@example.org @andogaribay +Andy.Garibay
IT MANAGEMENT SOFTWARE FOR IT PROS Founded In 1999 1000+ Employees Worldwide Global Headquarters – Austin, TX Offices In Us, Canada, Ireland, India, Singapore, Australia, Czech Republic And New Zealand “Best Small Company In America” -- Forbes (2012) Named One Of The “Top 10 Fastest Growing Technology Companies” – Forbes (2013) WWW.SOLARWINDS.COM
297 videos – Both internal & external – 32 creative Launched monthly product talk series SolarWinds Lab Over1.4+ million YouTube views Gained 2,600+ YouTube channel subscribers WWW.SOLARWINDS.COM 2013 VIDEO HIGHLIGHTS
THE GREATEST REEL EVER!
Idea or Need Video Request Brainstorming Scriptwriting Team Approval Legal Approval Casting Production Post- Production Render & Distribution HOW DO WE DO IT?
WHAT DO YOU WANT TO ACCOMPLISH?
CONNECT with your audience CREATE brand awareness DISTRIBUTE information TRAIN your customers SELL your products WHAT ARE YOUR VIDEO GOALS?
What is the goal of conveying that message? What message is your video trying to convey? Who is your audience? What is the best way to reach this audience? ASK YOURSELF... What is your budget?
WHAT TYPE OF VIDEO IS RIGHT FOR YOUR NEEDS?
Case Study Interview New Hire Community Relations
WHY IS VIDEO IMPORTANT?
VIDEO MAKES ASTRONGIMPACT
VIDEO CREATES A CONNECTIONWITH YOUR AUDIENCE
Outsourcing In-House WHAT PRODUCTION SOLUTION IS RIGHT FOR YOU?
USING A PRODUCTION HOUSE OR MARKETING FIRM OUR THOUGHTS ON:
High-quality video production Access to professional actors and voice over artists Access to latest equipment Frees up in-house staff Great for brand campaigns or commercials THE PROS of outsourcing video
Lack of agility Not timely or spontaneous Limited quantity Producers are less knowledgeable about brand, products and customers Expensive THE CONSof outsourcing video
AS THE QUALITY OF VIDEO INCREASES… …SO DOES THE BUDGET
OUR THOUGHTS ON: CREATING YOUR VIDEO(S) IN-HOUSE
Flexible Spontaneous Anytime Any number Basic equipment costs are minimal THE PROS of In-house video Brand, product & team familiarity Content variety
Studio and editing costs can get expensive Must train in-house team or hire Quality limitations (depends on equipment and staff) Using non-pros or staff will affect recording & editing quality May have less polished look Extra time, equipment and effort needed to deliver high quality and timely results THE CONS of In-house video
SO, WHAT DOES IT ALL MEAN?
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