SXSW 2014: Do Consumers Really Care About Online Privacy?

50 %
50 %
Information about SXSW 2014: Do Consumers Really Care About Online Privacy?

Published on March 9, 2014

Author: BlairReeves



Do consumers really care about online privacy? They sure say they do - but to what extent do their actions reflect those concerns?

Do Consumers Really Care About Online Privacy? Core Conversation Saturday, March 8, 2014 #PrivacyNow @BlairReeves

A little about me (and a disclaimer) • I work for IBM. • I don’t speak for IBM. • I live in Durham, North Carolina, and we have better barbecue than Texas. • This is Abby! #PrivacyNow @BlairReeves

Thought prompt: Is privacy online important to you? Why? #PrivacyNow @BlairReeves

Consumers say one thing… 66% of Americans say they do not want to receive targeted ads 1 64% of Americans say they are less likely to vote for a political candidate who buys information about their online behavior 3 92% of U.S. internet users say they worry about privacy online 4 … but do another. Behaviorally-targeted ads have 240%+ higher conversion rates 5 80% of internet users do not “always” read privacy policies, and only half bother logging out 6 1, 2, 3 - Turow, King, Hoofnagle, Bleakley, Hennessy, “Americans Reject Tailored Advertising,” Annenberg School for Communication and Berkeley Law School, September 2009. 4 – TRUSTe, “TRUSTe Privacy Index.” December 2013. 5 – Beales, “The Value of Behavioral Targeting,” Network Advertising Initiative, March 2010. 6 – The Internet Society, “Global Internet User Survey, 2012.” 2012. 53% of Americans want websites they visit to offer discounts tailored to their interests 2 #PrivacyNow @BlairReeves

Online privacy is a constant headline “Facebook Privacy Change Is Subject of F.T.C. Inquiry” (9/11/13) “Some Quitting Facebook As Privacy Concerns Escalate” (5/13/10) “Google’s Data-Trove Dance: Internal Debates Over Protecting Privacy” (6/30/13) “Google Privacy Missteps A Boon For Rivals” (2/24/12) #PrivacyNow @BlairReeves

But consumers can’t stay away #PrivacyNow @BlairReeves

Social networks pale in comparison • Google records ~1.17bn unique searchers (400% more than 2nd place) • 425M Gmail users in 2012, growing ~37.5M per quarter. Largest in the world. • 120M active users of Google Drive (Nov 2013) • … and it’s all free. #PrivacyNow @BlairReeves

Consumers have conflicting desires 1. High-quality digital services and content – for free. Discussion Point: Agree? Disagree? Are these inevitably in conflict? 2. No ads. No tracking. Anonymity (except when I choose). #PrivacyNow @BlairReeves

Advertising has always been with us Discussion Point: Does it always matter what the consumer wants? #PrivacyNow @BlairReeves

The world has changed More and more of our lives are lived digitally Discussion Point: Via systems infinitely more How has the meaning of “privacy” measureable than ever before changed? The “new normal?” #PrivacyNow @BlairReeves

A look ahead #PrivacyNow @BlairReeves

Thank you for coming! Let me know what you thought! #PrivacyNow @BlairReeves My blog: #PrivacyNow @BlairReeves

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

Schedule |

Do Consumers Really Care About Online Privacy? ... Add to my schedule. Venue Info ... ©2012-2014 SXSW, ...
Read more

SXSW 2014: Report from Austin. - Digital agency. Digital ...

SXSW 2014: Report from Austin. ... “Do Consumers Really Care About Online Privacy?;” “In Data We Distrust: Fixing Online Privacy; ...
Read more

SXSW’s big, ugly contradiction - Fortune

... U.S., on Monday, March 10, 2014. ... “Do Consumers Really Care About Online Privacy ... argument in the privacy debate, that consumers are ...
Read more

South by Southwest (SXSW)

South by Southwest 2016 Music, ... SXSW Eco®, and SXSW V2V® and South By Southwest® are trademarks owned by SXSW, LLC. ... Privacy Policy ...
Read more

SXSW Tech Preview: Snooping, Wearables And More 3-D ...

... TechCrunch Disrupt or the Consumer ... They'll be talking about online privacy and ... into everything we do. Just how big is SXSW ...
Read more

SXSW PanelPicker

... care that we need more women in computing especially young girls interested in STEM? How can you creatively do an in person and online ... SXSW, LLC ...
Read more

SXSW 2014: Content Marketing, the Rise of the Dark Net ...

SXSW 2014: Content Marketing ... what the marketing and customer care teams really want is the ability to knit them ... if consumers really do ...
Read more

Help Us Take on the Issue of Kids, Ads, and Online Privacy ...

... and Online Privacy at SxSW. ... parents and consumers are ... Thank you again for all your support and we hope to see you at SxSW in March 2014 ...
Read more

An Abundance of Creativity: 500+ Confirmed Sessions for ...

Specific trends and themes that will be particularly important for the 2014 SXSW ... Engaged Brains: What Do We Really ... Privacy: What Your Car ...
Read more