Published on March 10, 2013
SXSW 2013 DAILY RECAP © 2013 EﬀectiveUI, Inc. All rights reserved.
SATURDAY MARCH 9 , 2013 THDesign, debate and the role of technology in brand experience. sxsw13 DAILY RECAP © 2013 EﬀectiveUI, Inc. All rights reserved.
BIG IDEAS & BBQThe Society of Digital Agencies (SoDA) presentedBig Ideas & BBQ. The primary panel was focused ondesign and user experience (UX) trends and featuredpanelists from Microsoft, Adobe, SoDA board membersDJ Edgerton and Steve Glauberman, and our ownAnthony Franco. AOL moderated the panel. sxsw13 DAILY RECAP © 2013 EﬀectiveUI, Inc. All rights reserved.
RESPONSIVE @AnthonyFranco came out swinging with the diﬀerence between responsive designVS. REACTIVE and reactive software. sxsw13 DAILY RECAP © 2013 EﬀectiveUI, Inc. All rights reserved.
There was a heated debate on various designFORM AND methods and approaches such as design morphism and responsive design. However, most panelistsFACTORS came to the conclusion that these are really just design tactics and should only be a consideration or option based on user and business goals. sxsw13 DAILY RECAP © 2013 EﬀectiveUI, Inc. All rights reserved.
There was also discussion and debate beyond the panels on the delineation between digital marketing and digital service/experience as well as persuasive design. Digital marketing is focused onEXPERIENCE driving awareness and acquisition (selling) whereas digital experience is creating great interactions thatIS BRAND live up to the brand promise (service). Experience ultimately is brand, but it’s less about persuasive design and more about serving and fulﬁlling customer needs and goals. sxsw13 DAILY RECAP © 2013 EﬀectiveUI, Inc. All rights reserved.
The panel wrapped and there was aﬁnal point about technology pushinghigher quality design in our industry. sxsw13 DAILY RECAP © 2013 EﬀectiveUI, Inc. All rights reserved.
But the real headliner wasMother Nature - who decidedit would be a great idea tounleash a monsoon at closingtime on 6th St! sxsw13 DAILY RECAP © 2013 EﬀectiveUI, Inc. All rights reserved.
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