SWOT Analysis on Dialog PLC

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Information about SWOT Analysis on Dialog PLC
Marketing

Published on February 26, 2014

Author: Vishiru

Source: slideshare.net

Strong infrastructure Strong Public Relationship that has been built up since 1995 Reputed brand name & Dialog was the first digital network in South Asia Strong network coverage spread throughout the entire island Technical innovations – Dialog 4G LTE Aggressive Advertising & promotions International services with GSM roaming coverage of 211destinations internationally, on over 530 networks & Dialog was also the first operator in the Sri Lanka who introduced International Roaming Service

Large Customer base of 8,509,000 Prepaid - 7,526,000 and postpaid - 983,000 (Status as at 30th September 2013) Expanded Services add competitive edge (Dialog Easy Cash) In 2010 the company received the highest "Platinum" rating in the countries first-ever Corporate Accountability Index Partnership with Vodafone UK Market Capitalization of LKR 69.2 Billion

Dialog introduced a new Android Smartphone under Dialog brand name at a reasonable price Wide product range 1. Dialog Mobile 2. Dialog Television (DTV) 3. Dialog Fixed Line (CDMA) 4. Dialog Global (Roaming Service of 211 destinations)

High pricing on IDD calls compared to others Low credit margins for business packages than other competitors Focusing on the executive level & the above than the below level Weak packages for corporate sectors compared to others Dialog CDMA couldn’t hit much of the market Even though Dialog has a good roaming service covering a wide area, Roaming packages are high in cost than some other operators

Rapid growth of Telecommunication Industry in Sri Lanka Landlines in use – 3,449,000 (TRC Sri Lanka) Mobile Phones in use – 20,324,000 (TRC Sri Lanka) Can introduce new mobile phones under Vodafone UK as the authorized dealer Smartphone Penetration is increasing rapidly Can go for business diversification Internet Penetration is still low in Sri Lanka (12.5%)

Other Competitors Constant changes in technology Rapid changes in Laws & Regulations High inflation level in the country Etisalat Sri Lanka trying to buy Bharti Airtel Ltd and then Etisalat will become the second largest mobile operator in Sri Lanka with 4.7million + 1.7 million subscribers Sri Lanka Telekom’s new Internet Packages with more GBs at less price than dialog with a reasonable speed Mobitel promoting roaming packages

Other Operators developing new services (Mobitel launched M-cash which may competitively effect on Dialog Easy Cash service)

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