SWOT Analysis on

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Published on June 9, 2011

Author: shia25



SWOT Analysis of Amazon Empire! : SWOT Analysis of Amazon Empire! Amazon Empire’s Beginning: Amazon Empire’s Beginning CEO Speaks about at Princeton University…: CEO Speaks about at Princeton University… Slide 4: Beginning an Empire as an online bookstore, diversified itself soon into various businesses. It began selling DVDs, MP3 downloads, video games, apparel, furniture, computer software, CDs, electronics, food and toys. Slide 5: The company first published websites to promote its products in Canada, United Kingdom, Germany, France, Italy, Japan and China. It also ventured into providing international shipping to certain countries for some of its products. Its Forceful Strengths!: Its Forceful Strengths! content/uploads/2008/01/best-of-the-best.jpg Slide 7: As a popular global brand, Amazon has been brought to notice for two significant reasons. Slide 8: 1) Being a pioneering corporation in online retailing business, it has developed a huge customer base of over around 30 million people. Slide 9: 2) Amazon built itself on early successes with books, and now has product categories that include electronics, toys and games, DIY and much more. Slide 10: Customer Relationship Management (CRM) and Information Technology (IT) support together constitute Amazon's strong backbone. This enables them to offer specific items, or bundles of items, based upon preferences demonstrated by various customers. The Feeble Points: Weaknesses!: The Feeble Points: Weaknesses! Slide 12: The company has ventured into the risk of damaging its brands by adding new categories. Adding new categories to a particular sort of business could confuse Amazon’s consumers about its products and endanger its brands. Slide 13: The strategy of offering free shipping to its customers can become expensive affair as the shipping costs may rise up to $500m, eroding Amazon’s profits. The Opportunities To Cash In On!: The Opportunities To Cash In On! Slide 15: The company is now selling its expertise to major store groups and increasingly extracting profits from its credentials as an online retail pioneer. Slide 16: Amazon can find opportunities by building collaborations with the public sector. Slide 17: In 2004 Amazon entered Chinese market by buying china's biggest online retailer, with a deal of $75m worth. has many similarities to its new owner such as it retails books, movies, toys, and music at discounted prices. Engulfing Threats!: Engulfing Threats! Slide 19: Due to the entry of more market players into Internet business, it may become more and more difficult for Amazon to differentiate the brand from its competitors. ds/2010/04/internet-marketing-strategy-241x300.png Slide 20: The price competition may become perilous for Amazon’s business. Slide 21: With the expansion of Amazon is likely to face competition at home (U.S.A.) and abroad. Slide 22: Joint ventures, strategic alliances and mergers could cause Amazon losing its top position in some markets. Slide 23: The seasonal products such as gifts for Christmas can become more enduring in the markets with different cultures. What are Amazon’s future plans to overcome their threats and weaknesses?: What are Amazon’s future plans to overcome their threats and weaknesses? The future plans are Amazon’s trade secrets and the times will unfold!: The future plans are Amazon’s trade secrets and the times will unfold!

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