Published on February 14, 2014
Sweepstakes Page App Image Asset Checklist
Facebook Page (Tab) App Specs: • • • • • Facebook Page (Tab) App is 760 pixels wide on a 810 pixels wide Facebook App frame. The Page App loads directly within your page so no Facebook ads will display in the right column. The user will see the Facebook Ticker and their chat list. Users may access the app directly on your Facebook Page (through a tab) No custom URL (URL is always your Facebook Page URL followed by a numerical app ID Facebook Page Apps are not accessible on mobile devices 1. User arrives on your Facebook Page and clicks on the contest icon from the list of apps (beside ‘Likes’, photos, etc). 2. In contests which are fan-gated, non-fans see a 'Like us to proceed' graphic. 3. Once they Like your Page, if they are an existing fan, or if you have chosen not to fan-gate, the user will land directly in the promotion site. | Image Asset Checklist | Contact us | @strutta | Strutta on Facebook | 2
1. Views & Apps Image | 111x 74 pixels Users will arrive on your Facebook page and click on this tab to access the promotion Include a call to action in the photo or tab name. You will be prompted to add this image when you install the promotion on your Facebook page. 2. Fan - Gate Image | 810 x 1200 pixels (optional) • image for non-fans If you choose to Fan-Gate your promotion those who do not already like your page will land on this image. This image should communicate that the user must like the Facebook page to access the promotion. Add this image in the Integration > Facebook > Facebook Tab > Fan-Gate section of your Stuttta builder. Note: If you Fan-Gate your promotion non-fans will ‘like’ your page and click through this image to access the promotion. Users who already like the page will land directly on the promotion site. If you do not Fan-Gate your promotion, users will land directly on the promotion site. | Image Asset Checklist | Contact us | @strutta | Strutta on Facebook | 3
3. Intro Image or Video | 720 x 405 pixels or 16:9 aspect ratio for videos The intro image or video should include key details of the promotion. Add this image in the General > Look & Feel > Customize Assets > Intro Image section of your Strutta builder. Note: All images are converted to JPEG including transparent PNG’s. | Image Asset Checklist | Contact us | @strutta | Strutta on Facebook | 4
3. Width of contest site 720 pixels Width of entire frame 810 pixels 4. Background Image | Any size The background image on your promotion will differ depending on which site type you choose. Page App: The width of the contest site is 720 pixels wide. The width of the entire frame is ﬁxed at 810 pixels wide. Strutta recommends a background image of 10 x 100 pixels for a Page App promotion. If you do not want to upload a background image, just choose a background color in your builder to ﬁll the white space. Add this image in the General > Look & Feel > Customize Assets > Background Image section of your Strutta builder. | Image Asset Checklist | Contact us | @strutta | Strutta on Facebook | 5
5. Custom App Image | 74 x 74 pixels Before a user can vote or enter in a Facebook promotion, they need to authorize the app! You only need this image if you are creating a Custom App. Ask your account manager if this is necessary for your promotion. The permissions asked in the Facebook popup box will depend on the settings implemented in your promotion. Learn more about why Facebook asks for permissions here. 6. Facebook Share Image | Any size The share Facebook link opens a pop-up window with default share tools. Note: The thumbnail image in the pop-up is pulled from the main Intro image of your promotion and scaled to ﬁt. If you are using a video instead of an image, send us the image for this section and we will upload it for you! | Image Asset Checklist | Contact us | @strutta | Strutta on Facebook | 6
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