Published on March 4, 2014
ONLINE TOOLS. OFFLINE IMPACT. 2014
HOW IT WORKS Swarm uses Wi-Fi and BlueTooth technology to anonymously pick up smartphone signals of people in your premises or at your events, delivering insights for:
SWARM Mobile Traffic + Wi-Fi Hotspot + Data capture/CTA/Promotions WindowTraffic 1. Footfall - window traffic/In store Venue Foot Traffic - Total Visits, Walk-by Traffic, Dwell time, Repeat Visitors, Visitor Frequency, Visit Patterns out side of location. Open access Guides Deals 2. Wi-Fi Hotspot Wi-Fi web portal- Accessible on any Wi-Fi enabled device (open source), Easily deliver a branded experience with personalized rewards and offers, Event Guides or videos, Mobile Marketing Deliver location-based couponing and digital ads 3. POS integration Data Capture/CTA-online Marketing. Amplify existing digital strategies, develop crossover strategies, integrate social media and e-mail opt-in programs. Deliver location-based couponing and digital ads CTA Activation Rewards
1. Footfall traffic Increase revenue and reduce cost by knowing exactly what's happening in your store/venue in real time. Analytics for passing window traffic.
Footfall traffic /cont Dwell time Repeat visitors
Footfall traffic /cont Shop Window conversion A/B test Image of window display
2. Wifi Hotspot Open access / Email sign in Deals rewards Guides
Online/Offline Marketing In store POS CTA Image of in store activation Online activation
POS INTEGRATION Swarm is integrated with POS. Your store/events transaction and foot traffic data is automatically updated on a daily basis. No need to pull reports or manually update.
Shopper Profile Overall Shoppers /averages Personal shopper profile
HOW IT WORKS ANALYTICS
Desktop & mobile interface
HOW IT WORKS ANALYTICS Capturing 80%+ of foot traffic, creating consistent datasets for benchmarking store performance
HOW IT WORKS SENSORS FAST SETUP Easily integrate with supported wireless networks or via Swarm proprietary sensors (about the size of a deck of cards) throughout your property or event POS Data Swarm Partner API Architecture
TESTIMONIAL APPAREL “Swarm fills a huge gap. In a brick-and-mortar environment you typically have no visibility on a customer until at or after point of sale.” – Daniel Neukomm, CEO
TESTIMONIAL APPAREL Rapha Cycle Clubs can easily monitor effectiveness of window displays, cross-shopping and other customer behavior to improve their sales
WHO IS SWARM? $3.34M RAISED FROM Offices: San Francisco - New York – London -Los Angeles - Sydney
RETAIL TECH ECOSYSTEM 18
COMPARISON SHOPPERTRAK Captured Traffic (precision) 80%+ 60% Works with Multiple Entrances Yes No Dynamic POS Integration Yes No Window Traffic Yes No Dwell Time Yes No Web-Based Dashboard Yes No Setup Cost $0 ~$2,000
COMPARISON COMPETITORS Wi-Fi Analytics Yes Yes Yes Enhanced Bluetooth Analytics Yes No No Customer Engagement Yes No No Mall-Wide Activity Reports Yes No No Third Pty Apps Yes No No Outbound API Yes No No POS Integration Yes No No
RETAIL TECH ECOSYSTEM 21
CONTACT Richard Eccles Project Director firstname.lastname@example.org Ph. 07711306805 Exposure, 22/23 Little Portland Street. London W1W 8BU Swarm - Global Headquarters 255 Kansas St, Suite 320 San Francisco, CA 94103
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