SUSHI CONSUMER: "ATTITUDE TOWARDS BEHAVIOUR

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Information about SUSHI CONSUMER: "ATTITUDE TOWARDS BEHAVIOUR
Marketing

Published on February 27, 2014

Author: alessiofasano50

Source: slideshare.net

Description

Here I attached the main output of my dissertation about sushi consumption in Bari, the second biggest city in the south of Italy. The main purpose of the research was to understand how and why Bari's inhabitants have the willingness to buy sushi.

UNIVERSITÀ DEGLI STUDI DI BARI “ALDO MORO Facoltà di “Economia” Corso di laurea Magistrale in “Marketing” TESI DI LAUREA IN ANALISI STATISTICA DEL COMPORTAMENTO DEL CONSUMATORE SUSHI CONSUMER: ATTITUDE TOWARDS BEHAVIOUR 1

2

ANALISI EMPIRICA OBIETTIVI D’INDAGINE: VARIABILI CULTURALI DRIVER PRIMA PROVA/ACQUISTO SUSHI  GLOBALIZZAZIONE  DURANTE UN VIAGGIO  GRUPPO DI AMICI  UNA CENA FUORI CASA  MODA  PER CURIOSITÀ  EVENTO MONDANO 3

VARIABILI CULTURALI 4

DRIVER PRIMO PROVA/ACQUISTO SUSHI 5

ACP 6

ATTENTI VS DISATTENTI 7

FEEDBACK POST-ACQUISTO 8

C.S. VS FEEDBACK 9

SEX BATTLE 10

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