Published on February 27, 2014
UNIVERSITÀ DEGLI STUDI DI BARI “ALDO MORO Facoltà di “Economia” Corso di laurea Magistrale in “Marketing” TESI DI LAUREA IN ANALISI STATISTICA DEL COMPORTAMENTO DEL CONSUMATORE SUSHI CONSUMER: ATTITUDE TOWARDS BEHAVIOUR 1
ANALISI EMPIRICA OBIETTIVI D’INDAGINE: VARIABILI CULTURALI DRIVER PRIMA PROVA/ACQUISTO SUSHI GLOBALIZZAZIONE DURANTE UN VIAGGIO GRUPPO DI AMICI UNA CENA FUORI CASA MODA PER CURIOSITÀ EVENTO MONDANO 3
VARIABILI CULTURALI 4
DRIVER PRIMO PROVA/ACQUISTO SUSHI 5
ATTENTI VS DISATTENTI 7
FEEDBACK POST-ACQUISTO 8
C.S. VS FEEDBACK 9
SEX BATTLE 10
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