Supersize Your Sales Data - Tech Forum 2014 - Erin Creasey

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Information about Supersize Your Sales Data - Tech Forum 2014 - Erin Creasey
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Published on March 19, 2014

Author: booknetcanada

Source: slideshare.net

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"Supersize Your Sales Data" - Erin Creasey (ECW Press) at BookNet Canada's Tech Forum (BookNet 101) - March 5, 2014.

SUPER SIZE your Sales Data

SUPER SIZE your Sales Data smarter!

SUPER SIZE your Sales Data smarter! bigger!

SUPER SIZE your Sales Data smarter! bigger! stronger!

ECWisENTERTAINMENT ECWisCULTURE ECWisWRITING ECWPRESS.COM

Hard Data

Flexibility

Experimentation

The Foundations of Data

Where We Get It • Sales Data from BookNet • BookScan (US) • Direct from retailers including B&T, Barnes and Noble, Ingram, BAM,Amazon • Direct from ebook retailers including Kindle, Nook, Kobo,Apple etc.

How We Use It ACQUISITIONS

ACQUISITIONS SALES PREP How We Use It

ACQUISITIONS SALES PREP PRINT RUNS How We Use It

ACQUISITIONS SALES PREP PRINT RUNS How We Use It SALES ANALYSIS

ACQUISITIONS SALES PREP PRINT RUNS How We Use It SALES ANALYSIS REPRINTS

How Do We Expand Our Knowledge Base?

What makes a successful book?

Online Chain Non Traditional Indie Digital Direct

• Google Analytics • Likes • Hearts • Reads • Reader Comments • Followers • Favourites • Retweets • Pins • . . .

The more you test, the better info you’ll have for future decision making.

203,051 reads!

$10.95 $14.95 $24.95

Three Takeaways!

Figure out what pieces of (sales) data have the most relevance to the audience you’re trying to reach.

Organize it. How can you manage your data so it easy for you to review and share?

Start at the destination.

Erin Creasey Sales and Marketing Director, ECW Press erin@ecwpress.com @erincc

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