Published on March 19, 2014
SUPER SIZE your Sales Data
SUPER SIZE your Sales Data smarter!
SUPER SIZE your Sales Data smarter! bigger!
SUPER SIZE your Sales Data smarter! bigger! stronger!
ECWisENTERTAINMENT ECWisCULTURE ECWisWRITING ECWPRESS.COM
The Foundations of Data
Where We Get It • Sales Data from BookNet • BookScan (US) • Direct from retailers including B&T, Barnes and Noble, Ingram, BAM,Amazon • Direct from ebook retailers including Kindle, Nook, Kobo,Apple etc.
How We Use It ACQUISITIONS
ACQUISITIONS SALES PREP How We Use It
ACQUISITIONS SALES PREP PRINT RUNS How We Use It
ACQUISITIONS SALES PREP PRINT RUNS How We Use It SALES ANALYSIS
ACQUISITIONS SALES PREP PRINT RUNS How We Use It SALES ANALYSIS REPRINTS
How Do We Expand Our Knowledge Base?
What makes a successful book?
Online Chain Non Traditional Indie Digital Direct
• Google Analytics • Likes • Hearts • Reads • Reader Comments • Followers • Favourites • Retweets • Pins • . . .
The more you test, the better info you’ll have for future decision making.
$10.95 $14.95 $24.95
Figure out what pieces of (sales) data have the most relevance to the audience you’re trying to reach.
Organize it. How can you manage your data so it easy for you to review and share?
Start at the destination.
Erin Creasey Sales and Marketing Director, ECW Press firstname.lastname@example.org @erincc
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