Superbowl Advertising

50 %
50 %
Information about Superbowl Advertising
Education

Published on January 27, 2009

Author: nancyahenry

Source: slideshare.net

Description

Created for my Mass Media class.

SUPERBOWL + ADVERTISING= FUN AND CREATIVE MARKETING

TOP SUPER BOWL SPENDERS 1999-2008 PepsiCo has historically spent more money on Super Bowl advertisements than Coca-Cola, which skipped the event altogether some years. Advertiser …………Years with ads….Ad spending 1. Anheuser-Busch……10 years……….$216.03 million 2. PepsiCo …………10 years……….$142.84 million 3. General Motors ……9 years……….$68.04 million 4. Walt Disney……….8 years……….$57 million 5. Time Warner……….8 years……….$55.69 million 6. FedEx …………..10 years……….$33.09 million 7. General Electric ….7 years……….$30.88 million 8. Coca-Cola…………2 years……….$30.51 million 9. E-Trade Financial….5 years……….$25.27 million 10. Visa USA…………7 years……….$25.20 million Source: TNS Media Intelligence

 

Sunday's Super Bowl will see advertisers shelling out as much as $3m for 30 seconds of airtime.

American football's championship game has a long tradition of extravagant advertising and memorable commercials, and with an audience of 100 million, is seen as a unique opportunity for marketers. Sunday's game between Pittsburgh Steelers and Arizona Cardinals will be no exception. * http://www.independent.co.uk/sport/general/others/advertisers-spend-millions-on-super-bowl-spots-1517428.html

HUMOR PLAYS A VITAL ROLE IN MANY OF THE MOST POPULAR AND MEMORABLE ADS AIRED DURING THAT “PRIMEST OF PRIME TIMES”, THE SUPERBOWL!

Some ads rely on celebrity appeal

And, as always, “sex sells”.

Celebrity + Sex REALLY sells…..

So does the “American Dream” of stardom.

Some appeal to our civic, ethnic, or patriotic ideals.

Superbowl advertising provides an interesting overview of popular culture, year by year.

Add a comment

Related presentations

Related pages

Super Bowl commercials - Wikipedia

Super Bowl XXXIV (2000) became notable for featuring a large number of commercials from dot-com companies, so much so that some dubbed the game the "Dot ...
Read more

SuperBowl-Ads.com Super Bowl Advertising News

News, Reviews, Previews and History of Super Bowl Advertising. Watch the latest previews, teasers, and full commercials. VOTE on your favorite ads!
Read more

Super Bowl Commercials 2017 + Archives

2010 Superbowl Commercials News & Features; 2011; 2011-15; ... Nice to see a company that's all about the outdoors advertising during the Super Bowl!
Read more

Super Bowl Commercials 2016 | All Super Bowl 50 Ads

All 2016 Super Bowl Commercials In One Place: Watch The Best And Worst Game Day Ads ... SUPERBOWL 50 COUNTDOWN. days. 0-25-5. hours-1-9. minutes-2-9 ...
Read more

2016 Super Bowl 50 - Official Site of the National ...

2016 Super Bowl 50 - Official Site of the National Football League Super Bowl 50 . Jump to content. Back to NFL.com. Home; Events; Guide; Live; Commercials ...
Read more

Super Bowl 2016 | Adweek

Adweek collected digital stats throughout the game ... Fitbit is advertising in the Super Bowl for the first time this year with a playful ad for ...
Read more

Super Bowl - Wikipedia

Super Bowl advertising; Super Bowl counterprogramming; Super Bowl curse; Super Bowl indicator; References Further reading. 2006 NFL Record and ...
Read more

Super Bowl Advertising - The New York Times

News about Super Bowl advertising. Commentary and archival information about Super Bowl commercials from The New York Times.
Read more

2016 Super Bowl Commercials - iSpot.tv

Watch all the Super Bowl 50 Commercials from one place! See all pre-releases, teasers, watch live as they air during game. Explore the highest rated spots ...
Read more

2016 / Super Bowl 50 Ads | Super Bowl Commercials . TV

Shiny, Happy 2016 Super Bowl Commercial reviews, news and previews.
Read more