Super pac hacks for your library

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Information about Super pac hacks for your library

Published on March 11, 2014

Author: pcsweeney



This is my section of the presentation for the Public Library Association Conference 2014 in Indianapolis by EveryLibrary and EveryLibrary California.

Super PAC hacks for your library

Campaign and PAC

Positive and Goal oriented

Willing to Take a Risk

Everyone Works Together for the greater good

Campaigns are a culture of love for the cause

How do we start building that in libraries?

It Starts With Recruiting

Campaigns hire for Passion and not experience

Campaigns build networks of supporters

Campaigns know who to Focus on

Tell the success stories of the organization

Have a message

Live your message

Keep your eye on the message

So how do you create the message?

Focus your message Libraries supply books to children, and dvds to adults, and cds, and adults use our computers, support literacy, and support healthy living, and businesses use our databases, and families come to storytimes, and we have programs for people, and we have computer classes, and we internet access, and internet access is important for some reason, and we answer questions, and we find information, and people work in our libraries, and people have a space to do homework, and there is the area for people to knit, and cats are great pets, and I love my cardigan, and we support the arts, and, and, and.

Libraries change lives

Then repeat it

Repeating the message - online

Repeating the message - Social Media Tricks

Repeating the message - Canvassing

Repeating the message – Community events

Repeating the message -Earned Media Campaign

Repeating the message - email

Repeating the message - SWAG

Repeating the message – To Politicians

Repeating the message – Paid media • Billboards • Commercials • TV ads • Radio Ads • Newspaper ads • Magazine Ads • Google Ads

Repeating the message -House Parties

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