Published on March 11, 2014
Super PAC hacks for your library
Campaign and PAC
Positive and Goal oriented
Willing to Take a Risk
Everyone Works Together for the greater good
Campaigns are a culture of love for the cause
How do we start building that in libraries?
It Starts With Recruiting
Campaigns hire for Passion and not experience
Campaigns build networks of supporters
Campaigns know who to Focus on
Tell the success stories of the organization
Have a message
Live your message
Keep your eye on the message
So how do you create the message?
Focus your message Libraries supply books to children, and dvds to adults, and cds, and adults use our computers, support literacy, and support healthy living, and businesses use our databases, and families come to storytimes, and we have programs for people, and we have computer classes, and we internet access, and internet access is important for some reason, and we answer questions, and we find information, and people work in our libraries, and people have a space to do homework, and there is the area for people to knit, and cats are great pets, and I love my cardigan, and we support the arts, and, and, and.
Libraries change lives
Then repeat it
Repeating the message - online
Repeating the message - Social Media Tricks
Repeating the message - Canvassing
Repeating the message – Community events
Repeating the message -Earned Media Campaign
Repeating the message - email
Repeating the message - SWAG
Repeating the message – To Politicians
Repeating the message – Paid media • Billboards • Commercials • TV ads • Radio Ads • Newspaper ads • Magazine Ads • Google Ads
Repeating the message -House Parties
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