Super Fast - Mobile Page Speed's Impact on SEO

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Information about Super Fast - Mobile Page Speed's Impact on SEO
Technology

Published on March 18, 2014

Author: Suzzicks

Source: slideshare.net

Mobile SEO & Page Speed Cindy Krum, MobileMoxie

Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com 720-231-7277 Twitter/Skype: Suzzicks 2 Months Free MobileMoxie Tools with This Promo Code: SMXWEST2014 www.mobilemoxie.com/register

Top Google Mobile Rankings Top Google Mobile Rankings Mobile Ranking Signals

Understanding Varies: User-Agent • Impacts CDN Caching • Requires Special Set Up

What is Broken Content? • Flash • Popups • Hover Effects • Sideways Scrolling • Tiny Font Sizes • Tiny Buttons • Device-Specific Content • Slow Pages Bounce Rate – Likely ‘Mobile Bounce Rate’

Why is Page Speed Important?

Here is the Problem

Responsive Design Tends to be Slow

So How Do You Speed Up Responsive Design?

GooglePageSpeedFireFoxPlugin–Download: https://developers.google.com/speed/pagespeed/insights_extensions

GooglePageSpeedInsights(WebTool): https://developers.google.com/speed/pagespeed/insights/

Google Tools Give Different Results FF Plugin Web Tool

Google Tools Give Different Results

UX Beta Elements May Come Into Play in the Algorithm • Screen- Width/Viewport Settings • Font Sizes • Tap-Target Sizes • Language Attributes (Send in HTTP Header) • Unused CSS & Efficient CSS Selectors

MobiTestfromAkamai: http://mobitest.akamai.com/m/index.cgi

MobileOKfromW3C: http://validator.w3.org/mobile

Closing Strategy Notes – Load Time is Super Important for Mobile SEO & Usability • All Mobile Architectures Need Good Load Time • Use Tools To Find the Opportunities – Considering a mixed or staged approach, depending on page content and objective • 'M.' product pages/PPC landing pages • Responsive blog, search & navigational pages • 'Varies: user-agent' server setting on everything

Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com 720-231-7277 Twitter/Skype: Suzzicks 2 Months Free MobileMoxie Tools with This Promo Code: SMXWEST2014 www.mobilemoxie.com/register

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