SUMMER SHORTS - Midterm Presentation

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Information about SUMMER SHORTS - Midterm Presentation

Published on April 30, 2008

Author: Ravie13


Slide 1: Project Manager Erin B. Lillis Content Manager Jose Perez Technical Director Aileen Pasión Process Site Manager Michelle Mercado Art Department Fawn Johnson & Daniel Macias Summer Shorts Online Film Festival 2008 Interaction Design For Entertainment April 29, 2008 Project Overview : Project Overview Online festival experience Recognizable video player technology Non-cliché branding “Summer,” “L.A.” & “digital film” Branding: Timeless, updatable, re-usable Organization, usability and beauty Project Goals : Project Goals Client Goals Prove AiCA-LA is competitive Increase student festival participation User Goals Easy access to on-ground festival info Display own work Design Team Goals Capture essence of outdoors, summer & digital filmmaking Create a strong brand identity Audience : Audience Primary Current AiCA-LA students Potential students Tertiary Competitors Secondary Employers Family & Friends Ethnography : Ethnography Media Arts & Animation major Media Arts & Animation and WDIM Ethnography : Ethnography Film Editor Producer/Director Ethnography : Ethnography Like to be outdoors during free time Like current fashion Want to be inspired in their chosen field The Internet is NOT their primary news source Location (there is an attraction to L.A.) Like to be passively entertained Ethnography : Ethnography Influenced by word of mouth Beauty w/ function Love what they do and do it all the time Listen to music or read when not being artistic Competition : Competition Competition : Competition Competition : Competition Models : Models Models : Models Atom films Models : Models Vimeo Models : Models Spot lab Process : Process Process : Process Identity sketches Process : Process Layout sketches Art Direction : Art Direction Summer breeze Los Angeles Outdoor film festival Brand Attributes Elegant Functional Vibrant Alive Influential Inspirational Entertaining Superficial Traditional Contemporary Final Mood Boards : Final Mood Boards Identity Designs : Identity Designs Identity Designs : Identity Designs Interface Composition A : Interface Composition A Screen shot of comp A – home page Interface Composition A : Interface Composition A screen shot of comp A – secondary page Interface Composition B : Interface Composition B screen shot of comp B – home page Interface Composition A : Interface Composition A screen shot of comp B – secondary page Technical Plans : Technical Plans Week 6 Acquire access Move videos onto flash media server Week 6 to 7 Input to database(30 to 40 rows) Compile assets and index layout Technical Plans : Technical Plans Week 7 Scripting Week 8 and 9 Testing Week 10 Deliver Summary : Summary Slide 30: Process Process site after merging Questions?(see handout) : Questions?(see handout)

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