Success secrets of social media tourism campaigns

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Information about Success secrets of social media tourism campaigns
Travel

Published on March 15, 2014

Author: damjanplaninc

Source: slideshare.net

Description

Secrets to the success of social media tourism campaigns. The best examples from 2013.

SOCIAL MEDIA WORKSHOP

- Managing digital complexity - Results & ROI driven - Offices in Ljubljana&Zagreb - 10 experts - More then 12 yrs of experience Interactive Who?

Secrets to the success of social media tourism campaigns (the best examples from 2013)

What is travel?

Travel is ...

visiting/discovering new places … foto: AP/Borat: Cultural Learnings of America for make Benefit Glorious Nation of Kazakhstan.

meeting new people … foto: Lucasfilm ltd., Indiana Jones and the Raiders of the Lost Ark.

trying something new … foto: Studio Canal, Mr. Bean’s Holiday.

having fun … foto: Sky1, An Idiot Abroad.

having some more fun … foto: Sky1, An Idiot Abroad.

in short: Travel is all about experience foto: Sky1, An Idiot Abroad.

What are the goals of marketing?

The goals of marketing are: • get customers (visitors) • keep customers (visitors returning) • woo your customers (visitors)

What is social (media)?

Social (media) is ... • talk • listen • discuss

best examples from 2013

Tourism Australia: FB, instagram, TW, ...

Tourism Australia: FB, instagram, TW, ...

Tourism Australia: FB, instagram, TW, ...

Tourism Australia: FB, instagram, TW, ...

Tourism Montreal, #MTL Moments: instagram, FB, YT, ...

Hilton Hotels & Resorts, Hilton Suggests, TW

Be part of conversation!

Emilia Romagna Region Tourist Board + others, BlogVille Emilia Romagna: blog+pinterest-ish

blog/pinterest-ish: Emilia Romagna

South African Tourism, #MeetSouthAfrica: bloggers + instagram

VisitBritain, Love Wall app: their own Pinterest (kind of) (and much more)

VisitBritain, Love Wall app: their own Pinterest (kind of) (and much more)

Cape Town Tourism: Facebook

What do these campaigns have in common?

• carefully planned • prepared to invest time & € • they chose the best social media channels which work with/for their assets • connecting online-offline • consistency across channels • fun, relaxed, useful • kept it simple • kept it in sync with brand

so ... how to plan and execute a successful campaign?

1. determine your goals 2. know your assets (places, buildings, people, …) 3. know your audience (customers/visitors) 4. assess which social media channels are best for you/for reaching goals that were set 5. how to connect those channels as easy as possible? 6. how to efficiently connect online <-> offline 7. advertise -> monitor -> analyze-> make adjustments (if possible)

Questions?

thank you

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