Published on March 4, 2014
Newspaper & Magazine-Apps: Growing strongly! Analysis of 2.000 Apps in German App Stores Berlin I March 2014 © DSP-Partners 2014
Newspaper & Magazine Apps Germany: Findings at a glance Newspaper & Magazine Publishers love iOS But: German consumers favour Android In 2013, new App launches grew strongly, driven by massive releases of ePaper-based magazine-Apps Publishers focus on what the know best: Content! (a) News & Weather (b) Entertainment & Lifestyle Source: DSP-Partners App-Database 2
Majority of German Apps still developed for iOS – Publishers with even more focus on Apple All 2.000 Apps surveyed Share of operating systems [%] WinPh 7% Android Newspaper/ Magazine Publishers: 31% 32% Source: DSP-Partners App-Database Blackber 3% iOS 59% Newspaper/ Magazine Publishers: 66% 3
But: German customers are dominantly using Android-Smartphones 2% 2% 5% 7% 28% Blackberry 59% Customers use Android more WinPhone iOS Android 65% 32% Apps published Source: DSP-Partners App-Database; Tomorrow Focus Mobile Effects 2013-2 Smartphone Use 4
Strong overall growth of new Apps – Publishers with 60% of all new App-launches in 2013 400 Anzahl neu new released Number of veröffentlicher iOS-Apps pro Jahr iOS-Apps per year 350 300 250 Growing strongly! 200 Alle Anbieter All players 150 Magazines Newspapers/ Verlage 100 50 0 2008 1 per 8/2013, extrapolated to 12/2013 Source: DSP-Partners App-Database 2009 2010 2011 2012 1 2013 5
Publishing players are focusing their Apps on (a) News & Weather (b) Entertainment WAZ - SWH Bücher & Bildung Books & Education Spiegel Verlag Rheinische Post Madsack Ippen Holtzbrinck Gruner & Jahr FAZ DuMont Finanzen & Wirtschaft Finance & Business Foto & Video Photo Gesundheit Fitness Health & & Fitness Inhalte & Kataloge Content & Catalogues Musik & & Audio Music Audio News & Weather Nachrichten & Wetter Navigation & Reise Navigation & Travel Social Social Spiele Games Sport Sports Tools & & Productivity Tools Produktivität Unterhaltung, Shopping & Lifestyle Entertainment, Shopping & Lifestyle ddvg Burda Bauer Media Axel Springer Source: DSP-Partners App-Database 6
Contact Stefan Behrendt Founder I Managing Partner DSP-Partners www.dsp-partners.com www.twitter.com/stbe http://www.dsp-partners.com/app-studie/datenbank 7
Base: Apps from 72 companies in German App Stores 1&1 Accor Air Berlin Allianz amazon Apple ARD Audi Axel Springer Bauer Media Best Western BMW Burda Commerzbank Daimler ddvg Deutsche Bahn Deutsche Bank Deutsche Post Deutsche Telekom DuMont E.on eBay EnBW Source: DSP-Partners App-Database ePlus Expedia Facebook FAZ Ford google Gruner & Jahr Hilton Holtzbrinck HRS HypoVereinsbank Intercontinental Hotel Group Ippen Kabel Deutschland Lufthansa Madsack Maritim Hotels Marriott Microsoft Mobilcom NH Hotels Opel Opodo Otto Porsche Priceline Pro7Sat1 Renault Rheinische Post RTL RWE Seat Skoda Sparkasse Spiegel Verlag Starwood Hotels Steigenberger Südwestdeutsche Medienholding Telefonica I O2 Thomas Cook TUI Vattenfall Vodafone Volksbank Volkswagen WAZ Zalando ZDF 8
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