Published on January 21, 2009
BRAND RESOLUTIONS 2009 AND BEYOND
STRONG BRAND STRONG IDENTITY
CLEAR BRAND DEFINITION WHAT OR WHO ARE YOU? WHERE DO YOU STAND FOR?
FROM THE HEART REAL BELIEVE PROVEN
COMMIT TO THIS STICK TO THIS
A STRONG BRAND COLLECTION COHERENT IDEAS EXPERIENCES OVER TIME PRODUCTS SERVICES
EXPRESSING THE CORE AND EVOLVING
EXPRESSING TELLING A GREAT BRAND STORY ACTION SPEAKS LOUDER THAN WORDS MULTI SENSORY
TOLD IN NUMEROUS WAYS COMPLEXITY OPEN FOR INTERPRETATION INTERESTING
WHAT YOU SEE DEPENDS ON HOW YOU LOOK
COHERENT NOT NECESSARILY MEANS CONSISTENT
SCATTERED AT YOUR PLACE AT THEIR PLACE OUT THERE EXCHANGEABLE
TO BE FOUND TO BE COLLECTED TO BE CONSTRUCTED
ADDING VALUE BE OF USE ENTERTAIN
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