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Strong Brands 2009

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Information about Strong Brands 2009

Published on January 21, 2009

Author: gjrb

Source: slideshare.net

Description

My brand resolutions for the new year
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BRAND RESOLUTIONS 2009 AND BEYOND

STRONG BRAND STRONG IDENTITY

CLEAR BRAND DEFINITION WHAT OR WHO ARE YOU? WHERE DO YOU STAND FOR?

FROM THE HEART REAL BELIEVE PROVEN

COMMIT TO THIS STICK TO THIS

A STRONG BRAND COLLECTION COHERENT IDEAS EXPERIENCES OVER TIME PRODUCTS SERVICES

EXPRESSING THE CORE AND EVOLVING

EXPRESSING TELLING A GREAT BRAND STORY ACTION SPEAKS LOUDER THAN WORDS MULTI SENSORY

TOLD IN NUMEROUS WAYS COMPLEXITY OPEN FOR INTERPRETATION INTERESTING

DISTRIBUTED IDENTITY

WHAT YOU SEE DEPENDS ON HOW YOU LOOK

COHERENT NOT NECESSARILY MEANS CONSISTENT

SCATTERED AT YOUR PLACE AT THEIR PLACE OUT THERE EXCHANGEABLE

MULTI-FACED MULTI-LAYERED

TO BE FOUND TO BE COLLECTED TO BE CONSTRUCTED

ADDING VALUE BE OF USE ENTERTAIN

[email_address] 21012009

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