Published on March 12, 2014
How can BRICS universities move up the global university rankings? By Christian Dougoud EASTWEST PR - London www.eastwestpr.com
EASTWEST Public Relations Public Relations services in Asia since 1995 Bangalore | Beijing | London | Singapore www.eastwestpr.com Christian Dougoud, Director +44 (0)7453706475 email@example.com Promoting Higher Education in Asia since 1995
www.eastwestpr.com Bangalore | Beijing | Singapore | London • 18 years experience in Asia • 400+ clients and counting • Affiliates in 12 Asian countries Company overview EASTWEST PR is a public relations agency based in Asia since 1995, with offices in Bangalore, Beijing, London and Singapore.
Many types of University ranking • Times – World University Rankings • Times - World Reputation Rankings • Times - BRICS & Emerging Economies Rankings • Shanghai - Academic Ranking of World Universities • QS World University Rankings • QS University Rankings: BRICS • Etc.
Methodology Times - BRICS & Emerging Economies Rankings Teaching: the learning environment (worth 30 per cent of the overall ranking score) Research: volume, income and reputation (worth 30 per cent) Citations: research influence (worth 30 per cent) Industry income: innovation (worth 2.5 per cent) International outlook: staff, students and research (worth 7.5 per cent).
Methodology QS University Rankings: BRICS – Methodology 1. Academic reputation (30%) – based on a major global survey of academics, who are asked to identify the top-performing universities in their own field. 2. Employer reputation (20%) – based on a major global survey of graduate employers, who are asked to identify the universities that produce the best graduates. 3. Faculty/student ratio (20%) – based on the number of students enrolled per academic faculty member employed (this aims to give an idea of commitment to teaching quality). 4. Staff with a PhD (10%) – based on the ratio of academic staff members with a PhD. 5. Papers per faculty (10%) – based on the number of research papers published per academic staff member. 6. Citations per paper (5%) – based on the frequency with which the institution’s research is cited by other researchers. 7. International faculty (2.5%) – based on the percentage of faculty members who are international. 8. International students (2.5%) – based on the percentage of students who are international.
Low hanging fruits to improve position on ALL rankings 1. Attract more international students Condition: Systematic investment in agent relationships 2. Graduate employment Condition: invite more employers to the campus 3. Improve learning environment Condition: reduce faculty-student ratio
Where are the conversations happening?
top universities in the world 1,600 searches every month
Students Parents/mothers Journalists High Schools teachers Agents FairsAlumni Bloggers Associations Forums Rankings Professors PhD
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Between 1978 and 2011, China sent 2.25 million students abroad. Where are the new conversations happening?
Source: Caixin “China Becomes World's Top Source of Overseas Students” Between 2000 and 2010 the number of Chinese students abroad grew by 28.2% per year.
• Case study
Oxford University: news releases - 10x month
Oxford University: Twitter - 10x week
Oxford University on Linkedin (277 million users)
Oxford University on Sina Weibo (500 million users)
Oxford University on Wechat (300 million users) Contact Official announcement Events Internship opportunities Campus News
Conclusion: Be familiar with ranking methodology Start with low hanging fruits Take control of your reputation
Thank you Director, International London, UK firstname.lastname@example.org Mob: +44 (0)74 5370 6475 Christian Dougoud
Strengthening universities' reputation in the global educational community Christian Dougoud EASTWEST PR - London www.eastwestpr.com
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