Strategy of Giving

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Information about Strategy of Giving

Published on September 18, 2007

Author: Miikka

Source: slideshare.net

Description

Short introduction to Strategy of Giving.

O F

O F Oh sh*t! Not another quot;newquot; strategy!?!

WWW.STRATEGY of G I V I N G . C O M STRATEGY GIVING OF ...enhances your company's R&D performance.

WWW.STRATEGY of G I V I N G . C O M STRATEGY GIVING OF ...brightens your brand like nothing you've seen before.

WWW.STRATEGY of G I V I N G . C O M STRATEGY GIVING OF ...makes your company the most desired place to work.

WWW.STRATEGY of G I V I N G . C O M ALL THIS BY GIVING THINGS AWAY FOR FREE.

WWW.STRATEGY of G I V I N G . C O M ALL THIS BY GIVING THINGS AWAY FOR FREE. This is bulls**t! Nothing is free!

WWW.STRATEGY of G I V I N G . C O M All you need is an open mind.

WWW.STRATEGY of G I V I N G . C O M All you need is an open mind. Are you saying companies shou give something ld for free? Why? Why? W hy?

WWW.STRATEGY of G I V I N G . C O M It's Good For Business.

WWW.STRATEGY of G I V I N G . C O M It's Good For Business. Yeah, right! Who does that? Seriously...

WWW.STRATEGY of G I V I N G . C O M Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net NewsGator, 37signals...

WWW.STRATEGY of G I V I N G . C O M Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net And NewsGator, 37signals... mour y ama!

WWW.STRATEGY of G I V I N G . C O M HOW IT WORKS: Giving something valuable for free creates a motion. All you have to do is guide that motion into something more valuable. Simple.

WWW.STRATEGY of G I V I N G . C O M HOW IT WORKS: Giving something valuable for free creates a motion. All you have to do is guide that motion into something more valuable. me the Show Simple. money!

WWW.STRATEGY of G I V I N G . C O M EXAMPLE: How did Google become the superpower of the web?

WWW.STRATEGY of G I V I N G . C O M EXAMPLE: How did Google become the superpower of the web? By giving its users everything for free. And directing that created motion into something profitable.

WWW.STRATEGY of G I V I N G . C O M THIS IS THE THEORY:

WWW.STRATEGY of G I V I N G . C O M COMPANY COMPANY'S NOW VISION A traditional way for reaching your vision means a lot of R&D, footwork, marketing, etc.

WWW.STRATEGY of G I V I N G . C O M COMPANY COMPANY'S NOW VISION Strategy of Giving uses the customer as a lever for reaching the vision.

WWW.STRATEGY of G I V I N G . C O M COMPANY COMPANY'S NOW VISION All you have to do is find out what the customer really needs. And then you give him that.

WWW.STRATEGY of G I V I N G . C O M COMPANY COMPANY'S NOW VISION But not only that. You also give him things that guide him to make your vision come true.

WWW.STRATEGY of G I V I N G . C O M Z COMPANY NOW X Y COMPANY'S VISION And all this in simple math: X=Your Gift , Z=Customer's needs, Y=Change in customer's behavior X=Z+Y

WWW.STRATEGY of G I V I N G . C O M Z The book: Strategy of Giving COMPANY NOW X COMPANY'S VISION will explain this in more detail. Y And all this in simple math: Z=Customer's needs, X=Your Gift, Y=Change in customers behavior X=Z+Y

WWW.STRATEGY of G I V I N G . C O M Z The book: Strategy of Giving COMPANY NOW X COMPANY'S VISION will explain this in more detail. Y And now comes the p And all this in simple math: art when they try to sell you s in customers behavior Z=Customer's needs, X=Your Gift, Y=Change om ething... Look Out! X=Z+Y

WWW.STRATEGY of G I V I N G . C O M GO TO OUR WEBSITE AND DOWNLOAD THE BOOK. FOR FREE.

WWW.STRATEGY of G I V I N G . C O M For free?

WWW.STRATEGY of G I V I N G . C O M For free? YES, FOR FREE.

WWW.STRATEGY of G I V I N G . C O M For free? YES, FOR FREE. No strings attached !?!

WWW.STRATEGY of G I V I N G . C O M For free? YES, FOR FREE. No strings attached !?! NONE.

WWW.STRATEGY of G I V I N G . C O M For free? YES, FOR FREE. No strings attached !?! NONE. Cross your heart and hope to die...

WWW.STRATEGY of G I V I N G . C O M For free? YES, FOR FREE. No strings attached !?! NONE. Cross your heart and hope to die... SHUT UP.

WWW.STRATEGY of G I V I N G . C O M

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