Strategic Social Media Marketing

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Information about Strategic Social Media Marketing
Business & Mgmt

Published on October 8, 2009

Author: jeffkorhan



This presentation is a webinar for TCIA - The Tree Care Industry Association. Attendance was limited to those tree care professionals signed up for the Winter Management Conference to be held on February 9 -11, 2009, in Kona, HI.

Jeff will be working directly with the green industry professionals that attended the webinar to help them ramp up their social media marketing efforts prior to his presentation in Kona.

Welcome to TCIA Webinar Series Strategic Social Media Marketing Presented by Jeff Korhan Speaker, Marketer, Consultant 630-774-8350

Purpose of All Marketing Get Your Phone to Ring So You Can Make a Sale!

Social Media Marketing Also referred to as New Media or Web 2 0 2.0. • Blogs • Social Networking Sites Complements Your Current Marketing

Understanding Social Media • Interactive (Web 2.0) • User-Control User Control • Multi-Media • Real-Time • Social Web

One Mega Social Community

The Beer Summit

Relationship E R l ti hi Economy Exceptional Quality is Expected! E ti l Q lit i E t d! All Thing Being Equal….. 1. Visible 2. Likeable 3. Trustworthy

You A Y Are a Media Mogul! M di M l! 1. Specific Objectives 2. 2 Right Channels 3. Best Medium

Get in the Game 1. Personalized Bl 1 P li d Blog 2. LinkedIn 3. Facebook 4. Twitter 4 T itt 5. YouTube

Your Blog: Cornerstone of Y C t f Your S i l M di Empire Social Media E i • Source of Multi-Media C t t S f M lti M di Content • Incubator of Ideas • Community Forum • Differentiator Diff ti t • 100’s of Searchable Articles

Blogging • Storytelling with a Purpose • Purpose – Visibility – Reputation and Authority – Leads or Referrals

Basic B i SEO Strategy St t Social Media Blog Comments WEBSITE

Keywords Phrases 1. Location 2. Expertise 3. Credentials 3

Search Engine Optimization Today: Analytical Web 1. Activity (Keywords) 2. Inbound Links 2 I b d Li k Future: The Humanized Web

• Your “Corner Office” • Social Media Database • Resume

• Humanized Web • Friends and Fans • Personal

• Global Reach • Real -Time Search • Multi-Media Content Tip: Place your Twitter address on your business card

• T Transportability t bilit • Owned by Google y g • Global Reach

Create Your Own System • Jeff’s System – 1. Weekly Video Blog Post y g – 2. Email post and video link to eZine list – 3. 3 Push blog post to my Social Media sites – 4. Read and comment on other blogs – 5. 5 Use to update multiple sites Ping fm

Your Success 1. It’s a Social Platform 2. Engagement is Everything 3. Multi-Media – Interactive 4. Complements your Current Marketing 5 Build a System to get Results 5.

Baby Steps • Build Your Bio • Create Profiles on: – LinkedIn – Facebook – Twitter • Observe – and Comment • Get Better – Stronger Bio, share links, etc.

Infant • Get a Gmail address • Set Google Alerts for your personal name and company name • Set up your Google Profile – mini Bio

Toddler • Start a blog on Typepad or Wordpress • Practice your Message • Experiment with Links, Images and Video

Teenager • Claim your universal profile on: – LinkedIn, Facebook, Twitter, YouTube – Digg, Delicious, Stumbleupon, Technorati – Flickr, Vimeo, Gmail


Jeff Korhan htt //j ffk h 630-774-8350

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