Published on February 19, 2014
Strategic Marketing Plan Our approach is most comprehensive and I can assure you that we bring the best and highest level of expertise to each and every listing. Extensive Knowledge in All Aspects of Real Estate Highest Level of Professionalism and Service Certified Negotiator Expert (CNE) Designation Worldwide Relocation Affiliation Internet Marketing Expert-Cutting Edge Technology Over 23 years of experience, 33 years combined Consider the 2011 National Association of Realtors (NAR) Profile of Home Buyers & Sellers statistic on buyer’s use of the Internet. The annual study found that 92% of buyers started their home search online. When we dig a bit deeper, we find the # is actually right about 95%, considering Gen-Y, Gen-X, and the tail-end of the Baby Boomer generation. This practically represents the whole pool of real buyers for today’s properties. Detailed property info is uploaded to hundreds of the most heavily-trafficked real estate websites in existence. Paper adds, News paper Open House Ads, & Magazine adds Extensive use of Social Media: Facebook, Twitter, YouTube SEO Marketing to drive buyers to our site to view your home. Featured on Blogs & our site, 796 in total Mobile Integration (Our site has a mobile app) Social Media blogging, and Video blogging Professional Facebook & Craigslist fliers 4,750 Team client data base receives Virtual Post Cards Email Blasts eFlyer (on-going and targeted) to brokers with in a 50 mile radius Extensive Exposure to our Rockcliff Network of Agents and Buyers Brokers Tour with Catered Luncheon Professional Photographer & Staging if recommended Virtual Tour, syndicated all over web Professionally Designed color brochure at property (samples provided) Brochure box on sign for drive-by clients (copies of brochures in box) Just Listed Post Card to Target Market Areas via CathyandKari.com (captures buyers contact information) We use analytics and tracking technology which provides the highest level of web service available. We continually evaluate the services we provide on the Internet to provide our clients with the best tools available and maximum exposure. J. Rockcliff Realtors is considered the Premier Real Estate Company in the East Bay. We have nine offices Cathy Dean 925.200.4130 & Kari Wahl 925.548.7112 CDean@Rockcliff.com CathyandKari.com .4130 & Kari Wahl 925.548.7112
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