Strategic Management - Google Case

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Information about Strategic Management - Google Case
Business & Mgmt

Published on November 17, 2008

Author: worawisut


Strategic Management and Business Policy : Case Study

Google Case Study was written in 2005

All case questions have already been answered

This is what I will present you today...

1998 : Garage Day • Larry Page and Sergey Brin accept a $100,000 check from Sun Microsystems incorporate Google Inc. on Sept. 7. • The Stanford University graduate students work from a garage in Menlo Park, Calif., for six months.

First version of

1999: VCs feel lucky • AltaVista, Excite, Lycos, and Yahoo dominate Internet search, but Google scores $25 million in its first round of venture capital funding, which values the startup at $100 million. • Google moves out of its garage to an office building in nearby downtown Palo Alto. Credit : Business Week

2000: The word is AdWords • Google indexes more than a billion Web pages to become the world's largest search engine. • In June, Yahoo inks a deal for Google to supply its search results for four years • In October, Google launches AdWords, which sells text- based ads next to search results. Credit : Business Week

2001: Adult supervision •Eric Schmidt replaces co- founder Larry Page as chief executive in August. •Annual revenue: $86.4 million •Profits: $6.99 million •Employees: About 250 Credit : Business Week

2002: AOL chooses quot;the champ of searchquot; • AOL Time Warner COO Bob Pittman chose Google as their search provider. •Annual revenue: $439 million •Profits: $99 million •Revenue growth: 409% •Employees: About 500 Credit : Business Week

2003: Start making AdSense •Google introduces AdSense in June to deliver ads to third-party sites. •Annual revenue: $1.47 billion •Profits: $106 million •Revenue growth: 234% •Employees: About 1,300 Googlers celebrate AdSense , rumors of an IPO heat up and analysts estimate that Google is worth up to $25 billion. Credit : Business Week

2004: The IPO of the decade •Google goes public on Aug. 19 at $85 a share. •By the end of the year, Google's stock spikes to $195. • Annual revenue: $3.19 billion •Profits: $399 million •Revenue growth: 118% •Employees: 3,021 Credit : Business Week

2005: Power player •Google spars with the software giant in court over the hiring of a former Microsoft executive, Kai-Fu Lee , to run Google's China operations • Annual revenue: $6.14 billion •Profits: $1.47 billion •Revenue growth: 92.5% •Employees: 5,680 Credit : Business Week

2006: The Google of video • Google spent $1.65 billion for its largest acquisition to date: YouTube, an 18-month old video-sharing site • Google also strikes a three- year, $900 million deal to run text-based ads on MySpace • Annual revenue: $10.6 billion • Profits: $3.08 billion • Revenue growth:: 72.8% • Employees: 10,674 founded by Steven Chen and Chad Hurley Credit : Business Week

2007: A tale of two workplaces • Google acquired ‘DoubleClick’ (online ads company) for $3.1 billion. • Stock price hit an all-time high of $741 in November. • Annual revenue: $16.6 billion • Profits: $4.2 billion • Revenue growth: 56.5% • Employees: 16,805 Google tops Fortune's Best Company to Work For rankings Credit : Business Week

2008: Taking on Microsoft • Google also strikes a search partnership with Yahoo, which Microsoft also wanted. • Google launches its own Web browser, Chrome. • Revenue: $10.6 billion (first half of 2008) • Profits: $2.56 billion (first half of 2008) • Revenue growth: 39% (full-year estimate) • Employees: 19,604 (as of June Credit : Business Week 30)

How big is Google today? General Ford Motors Motors $11bn $7.5bn Google $138bn

99% of Revenue come from Advertising

BIG Steps

Google Map Location-awareness

Google Chrome

Google Search Appliance

Google Mobile Competitor of iPhone , Symbian , Windows Mobile

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