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Strategic integration for faith-based organizations

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Information about Strategic integration for faith-based organizations
Business & Mgmt

Published on March 8, 2014

Author: EricBrownTopLinked

Source: slideshare.net

Description

For many faith-based nonprofits, integrating departments, strategies, and projects is more of a wish than intentional endeavor. To succeed in today's world NFP's need to be intentional about integrating and rely on whose cause they serve.
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Biola Digital 2013 Strategic Integration Thursday, June 6, 13 1

Thursday, June 6, 13 2

STRATEGIC INTEGRATION: Smashing Silos With The Power Of Collaboration Thursday, June 6, 13 3

SMASH! Thursday, June 6, 13 4

Image Credit: TPapi (Flickr) Thursday, June 6, 13 5

“Teamwork remains the one sustainable competitive advantage that has been largely untapped.” “...teamwork is almost always lacking within organizations that fail and often present within those that succeed.” –Pat Lencioni Thursday, June 6, 13 6

Thursday, June 6, 13 7

Thursday, June 6, 13 8

A WORD ABOUT SILOS Thursday, June 6, 13 9

Dictionary.com 1. A structure, typically cylindrical, in which fodder or forage is kept. 2. A pit or underground space for storing grain, green feeds, etc. Thursday, June 6, 13 10

If you want your Web ministry to grow, say NO to the silo NO MO SILO Thursday, June 6, 13 11

Any good things about silos? Thursday, June 6, 13 12

Behavioral Issues 1. Lack of trust 2. Disappointment 3. Resentment 4. Bitterness 5. Gossip 6. Back-biting Thursday, June 6, 13 13

“...silos destroy trust, cut off communication, and foster complacency. What is meant to produce power and control really creates animosity and suspicion.” – Forbes magazine, May 2011 Thursday, June 6, 13 14

Paul “What we have is one body with many parts, each its proper size and in its proper place. No part is important on its own. Can you imagine Eye telling Hand, “Get lost; I don’t need you”? Or, Head telling Foot, “You’re fired; your job has been phased out”? – The Message, 1 Corinthians 12 Thursday, June 6, 13 15

Structural Issues 1. Division of labor 2. Departmentalization 3. Managerial hierarchy 4. Span of control 5. Central authority vs. Decentralized Thursday, June 6, 13 16

PR Ops HR Thursday, June 6, 13 Marketing Finance Broadcast Information Services Web Dept. 17

CIO CLO CFO COO Thursday, June 6, 13 CMO 18

Audience Participation Thursday, June 6, 13 19

“Even the most well-meaning, intelligent people get distracted and confused amid the endless tactical and administrative details that come there way ever day. Pulled in many directions... they pursue seemingly worthwhile agendas under the assumption that their efforts will be in the best interest of the organization as a whole” –Pat Lencioni Thursday, June 6, 13 20

ACTIVITY #1 BREAK DOWN THE SILOS Thursday, June 6, 13 21

J-O-B Thursday, June 6, 13 22

If you want your Web ministry to grow, say NO to the silo NO MO SILO Thursday, June 6, 13 23

HIRE & RETAIN TALENTED KNOWLEDGE WORKERS Thursday, June 6, 13 24

“Do you know why most employees aren’t loyal to their company and leadership? Because their company and leadership aren’t loyal to them.” –Dave Ramsey Thursday, June 6, 13 25

8 Predictions Thursday, June 6, 13 26

iY Predictions 1. Job-hop in search of the perfect career 2. Innovate in the use of technology 3. See waves of depression and disappointment in the workplace 4. Want parent involvement in their work life Thursday, June 6, 13 27

iY Predictions 5. Expect change and amusement 6. Search for meaning, not just money 7. Have low tolerance for jobs that fail to provide speedy rewards 8. Pursue both influence and affluence Thursday, June 6, 13 28

When loyalty and productivity are KEY, the bigger picture is HE HE IS THE KEY Thursday, June 6, 13 29

SILOS = A MUNDANE JOB Thursday, June 6, 13 30

INTEGRATION = A PASSIONATE CAUSE Thursday, June 6, 13 31

ACTIVITY #2 COLLABORATIVE GOAL #CollaborationIsKey #BiolaDigital Thursday, June 6, 13 32

Example: Mother Thursday, June 6, 13 33

Example: Mother Thursday, June 6, 13 34

Thursday, June 6, 13 35

6 Ways to Find and Keep iY Thursday, June 6, 13 36

Find & Keep iY 1. Foster friendships and teamwork Thursday, June 6, 13 37

Find & Keep iY 2. Provide purpose Thursday, June 6, 13 38

Find & Keep iY 3. Offer flexibility and options Thursday, June 6, 13 39

Find & Keep iY 4. Value volunteerism Thursday, June 6, 13 40

Find & Keep iY 5. Challenge them with change Thursday, June 6, 13 41

Find & Keep iY 6. Make the most of their strengths Thursday, June 6, 13 42

When loyalty and productivity are KEY, the bigger picture is HE HE IS THE KEY Thursday, June 6, 13 43

CREATING A CULTURE OF INTEGRATION & COLLABORATION Thursday, June 6, 13 44

What Does It Look Like? Thursday, June 6, 13 45

“The best time to change your business model [or organizational model] is while you still have momentum.” –Seth Godin Thursday, June 6, 13 46

The Continuum Phase 1 1. 2. 3. 4. 5. 6. Phase 2 Phase 3 Personal Integration Team Integration Departmental Integration Divisional Integration Organizational Integration Operational Integration Thursday, June 6, 13 Phase 4 Phase 5 Phase 6 Continuum: a continuous sequence in which adjacent elements are not noticeably different from each other, although the extremes are quite distinct. 47

Where Are You? Phase 1 1. 2. 3. 4. 5. 6. Phase 2 Phase 3 Phase 4 Phase 5 Phase 6 Personal Integration Team Integration Departmental Integration Divisional Integration Organizational Integration Operational Integration Thursday, June 6, 13 48

Example: NPCC Thursday, June 6, 13 49

F-Word Thursday, June 6, 13 50

Optimize All Channels 5Q JAF Thursday, June 6, 13 51

Thursday, June 6, 13 52

MAKE IT HAPPEN Thursday, June 6, 13 53

Discussion Topics • SWOT • Who are your primary customers? • What trends are affecting the organization? • How do you create value for customers? • Anything innovative coming out soon? • What challenges will you face as you move toward integration and collaboration? Thursday, June 6, 13 54

Strategize • As you think about your strategies and tactics make sure they are clearly defined Thursday, June 6, 13 55

BASELINE SET • VISION/OBJECTIVE - an organizations desired end point • STRATEGY - a plan of action designed to achieve a goal • TARGET - specific value assigned to a goal • TACTIC - means by which a strategy is carried out Thursday, June 6, 13 56

EXAMPLE • VISION/OBJECTIVE - to acquire new constituents/donors • STRATEGY - use Facebook to increase reach and conversions • TARGET - 100 new donors in Q1 2012 • TACTIC - $5 off coupon for sharing weekly offer Thursday, June 6, 13 57

Collaborate • How can marketing play into the plan? • How can PR play into the plan? • How can communications, social media, direct mail, broadcast, and others play into the plan? Thursday, June 6, 13 58

Set Goals • 1-3 goals for each tactical area should be created • Goals should support and compliment each other, not pull apart • Know the pros/cons of each channel and what they bring to the table Thursday, June 6, 13 59

Master Calendar • Sequence all efforts • Determine which tactics lead, which support, and which interweave Thursday, June 6, 13 60

Refine As You Go • Review your results • Evaluate what needs adjusting • Keep communicating Thursday, June 6, 13 61

INTEGRATION DONE RIGHT Thursday, June 6, 13 62

5 Levels 1. Horizontal integration 2. Vertical integration 3. Internal integration 4. External integration 5. Data integration Thursday, June 6, 13 63

ACTIVITY #3 STORY TIME “Lebab fo Rewot” Thursday, June 6, 13 64

Biola Digital 2013 Eric.Brown@FiveQ.com @eweirdguy linkedin/in/erichbrown pinterest/weirdguy weirdblog.wordpress.com Thursday, June 6, 13 65

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