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Storefront Signs – How To Choose The Right Sign for Your Business

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Information about Storefront Signs – How To Choose The Right Sign for Your Business
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Published on January 14, 2014

Author: FitSmallBusiness

Source: slideshare.net

Description

In today's presentation we are going to take a look on how to choose the right sign for your business. So let's get started!.
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Storefront Signs How To Choose The Right One For Your Business by FitSmallBusiness.com

“Hanging out your shingle” Goes back to the early days of our country when many professionals worked out of their homes.

“Hanging out your shingle” Goes back to the early days of our country when many professionals worked out of their homes. They would often use a roof tile, or shingle, as the surface to post their name and the type of service near the front door.

If you are ready to “Hang out your shingle” you have a variety of options to consider.

Check Zoning Restrictions For any zoning restrictions or permits needed for signage for your location.

Check Zoning Restrictions For any zoning restrictions or permits needed for signage for your location. Many cities publish helpful brochures with detailed information and photos of what types of signs are allowed

Suit Sign to your Location Look around your neighborhood to see what signs work well in your location.

Suit Sign to your Location You will want your sign to be in keeping with the look and feel of your neighborhood.

Think about whoseeing your sign. will be

Think about whoseeing your sign. will be Then you will want to consider a sign that can be viewed by a pedestrian. Window signs or signs that hang above the entranceway are good options.

Will your customers find you by driving by your location?

Will your customers find you by driving by your location? Then the size and content of your sign must be visible and readable from the street.

Walk or drive through your area at different times of day and night to see which signs work and which ones are hard to read.

Keep it Simple A well-designed sign makes a strong first impression

Keep it Simple A well-designed sign makes a strong first impression On potential customers and can reflect well on the character of your business.

Choose the Best Design for your needs Storefront signs come in a variety of materials, sizes and shapes.

Choose the Best Design for your needs Storefront signs come in a variety of materials, sizes and shapes. To help you narrow down your options, here are the examples of seven popular types of business signs:

1 Painted Plywood Simple and personalized, this type of sign is affordable and creative.

1 Painted Plywood Can start as low as $70, not including installation fees.

1 Painted Plywood Can start as low as $70, not including installation fees. These signs are subject to weather damage.

2 Painted Glass If you are looking for a low-cost, yet attractive and distinctive option, use your store’s windows as the canvas for your sign.

2 Painted Glass Depending on your design and complexity, painted glass signs start around $150 and can run into the thousands. A possible drawback could be lack of visibility from the street.

3 punch metal Durable and weatherresistant, these signs can offer a clean and modern feel or a historic flavor.

3 punch metal A two-sided metal sign that is 18” x 24” can start about $75, not including installation. The addition of size, color and texture add to the price.

4 Metal Logo & Lettering These threedimensional signs, and any shadows they throw off, add texture and interest.

4 Metal Logo & Lettering These signs generally start around $200, not including installation or custom design fees.

5 Fabric Sign Can be colorful and unique; however, they do require upkeep and replacement.

5 Fabric Sign Vinyl, plastic or nylon banners can range from $3 to $9 per square foot.

6 Metal Band Eye-catching and professional, these signs work well in a variety of locations.

6 Metal Band An average 4’ X 8’ metal storefront can cost around $400 including installation.

7 Awning Signs These offer the option of providing shade for your business, shelter for your customers as well as attractive signage.

7 Awning Signs Costs for awning signs depend on the size and fabric of the awning as well as the hardware needed to hang it.

Select a Sign Company Think back to the tour of neighborhood signs you did when you started this project. Which ones did you especially like?

Select a Sign Company Most business owners will be happy to share recommendations for both the company and the type of material that worked best for their signs.

the cost Of your sign will vary widely depending on the size of your sign and the materials used.

the cost Of your sign will vary widely depending on the size of your sign and the materials used. Make sure you contact companies that are knowledgeable in the zoning restrictions of your neighborhood.

Here are some questions to ask when you contact a sign company: •Will the sign company apply for any needed permits? •Does the company offer design service? •What are the cost differences among materials? •How does more color add to my cost? •Does the company offer installation? •Is there an extra installation fee? •What maintenance and leaning is required?

Here are some questions to ask when you contact a sign company: •Does the company offer maintenance and at what cost? •Inquire about company’s insurance for installation and if the insurance covers any mishap should the sign fall or hurt someone in any way? •Does the sign company offer a guarantee or a warranty for the life of the sign? •How long will it take to get your sign ready and installed?

An attractive and professional storefront sign can be one of the best business decisions you make.

When you put your business name out in front for all to see, it symbolizes that you are open and ready for action.

Take the steps to make this decision one that reflects the quality and thought you are putting into every aspect of your company.

Then “Hang out your shingle” with pride!

And Finally...

To learn how to simplify the process of running your business visit us at....

www.FitsmallBusiness.com Thanks for watching Click here to tweet this presentation.

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