Published on February 15, 2014
Store LaunchesJBL and Harman/Kardon Chennai
Store Launches in Chennai, India Launch Date- 12th Feb, 2014- Two exclusive stores launched India’s first Harman Kardon Sound Lounge in Chennai India’s 11th, and Chennai’s first JBL exclusive store India e-commerce initiative goes live- harmanaudio.in Launch Initiatives FM Radio Print Out of Home Digital PR On ground launch HARMAN INTERNATIONAL. CONFIDENTIAL. COPYRIGHT 2013. 2
Invites to Store Launches HARMAN INTERNATIONAL. CONFIDENTIAL. COPYRIGHT 2013. 3
Print & Radio JBL and harman/kardon Adyar Times, Times of Nungambakkam & Velachery Talk Type: Regional Release: Scheduled for 16.02.14 Estimated Impressions: 2.07 L The Hindu Type: Mainline Daily Release: 12.02.14- Launch date Gross Impressions: 14.1 L Artwork 10-day high frequency Radio plan 1 leading English and 2 leading Regional FM Radio channels 644 Spots across 10 days announcing JBL and HK Store Launch HARMAN INTERNATIONAL. CONFIDENTIAL. COPYRIGHT 2013. Teaser (2 days prior to store launch)+ Revealer (Launch date to 19th Feb) http://vocaroo.com/i/s1F bhqpA1HS1 4
Out of Home harman/kardon Four premium sites in close vicinity to Mall- Duration 1 Month HARMAN INTERNATIONAL. CONFIDENTIAL. COPYRIGHT 2013. 5
Out of Home harman/kardon Four premium sites in close vicinity to Mall- Duration 1 Month HARMAN INTERNATIONAL. CONFIDENTIAL. COPYRIGHT 2013. 6
Digital JBL & Harman/Kardon Demographics – targeted campaign. e.g. Car owners, credit card users and high salaried individuals Emailer– – – – Sent to 250,000 people on store launch date (12th Feb) 46% email open rate 18% email clickthrough-rate Scheduled mailers to total of 1,500,000 people Social media – – – – 16,000 impressions for teaser 54,000 impressions for day before launch 90,000 impressions on for the day of launch 350,000 impressions expected for 3 days following launch HARMAN INTERNATIONAL. CONFIDENTIAL. COPYRIGHT 2013. 7
PR and On Ground Launch JBL and Harman/Kardon Key Media presence at harman/kardon and JBL store launches Exclusive interview with Harman India Leadership conducted by The Hindu. A premier national daily with the highest circulation in the state Harman/Kardon store inaugurated by Sunitha Sarathy- Popular Indian vocalist VIP visit by JBL Brand Ambassador A.R. Rahman to JBL Studio Official announcement of Harman India e-commerce launch- harmanaudio.in HARMAN INTERNATIONAL. CONFIDENTIAL. COPYRIGHT 2013. 8
• Harman/Kardon Sound Lounge Launch at Bergamo Mall, Chennai HARMAN INTERNATIONAL. CONFIDENTIAL. COPYRIGHT 2013. India’s First Exclusive HK Sound Lounge 9
JBL Studio Launch at Grand Mall, Chennai HARMAN INTERNATIONAL. CONFIDENTIAL. COPYRIGHT 2013. • Chennai’s First Exclusive JBL Studio 10
JBL Studio Launch at Grand Mall, Chennai HARMAN INTERNATIONAL. CONFIDENTIAL. COPYRIGHT 2013. • Chennai’s First Exclusive JBL Studio 11
E-Commerce Launch Launch of HARMAN India’s online shopping portal http://HarmanAudio.in on 12th Feb •The only portal/shop in India selling all categories (Home Audio, Car Audio, Headphones, Multimedia) and all brands (JBL, Harman Kardon, AKG, Infinity) under one umbrella • Fully responsive website adaptive to all platforms • Soft launch phase till 28th Feb and final launch on 1st March with the start of paid marketing • Site launched with 60 products, will have more than 100 products by weekend Unique visitors – 2.5k Pageviews – 10 + New Visitors – 77% Organic traffic – 28% Visitors seen from 71 countries
Home > Latest Press Release » Chennai’s first exclusive JBL ... HARMAN Launches Harman Kardon ONE and ... Harman Kardon store in Chennai, ...
Premium speakers from JBL such as wireless bluetooth speakers, Android & iOS headphones, soundbars, subwoofers, home theater systems, computer speakers ...
Harman Kardon: STATE CITY STORE PROFILE NAME & ADDRESS CATEGORY CONTACT; Maharashtra: Mumbai: Harman Kardon Sound Lounge: Grand Galleria, High Street ...
Official HARMAN Store. About Us; ... JBL Cinema SB250 Wireless Soundbar+ JBL J88A Over Ear Headphones. ... Harman Kardon GO + PLAY WIRELESS Portable Speaker.
Official HARMAN Store. ... Home Theatre Speakers ; Home Theatre Speakers ... Harman Kardon (7) JBL (21) Color. Black (26)
Visit the official Harman Audio store for the latest audio products, ... JBL Harman Kardon AKG Infinity JBL Harman Kardon AKG ...
Harman Kardon Wireless HD Audio ... "http://demandware.edgesuite.net/sits_pod27/dw/image/v2/AAUJ_PRD/on/demandware.static/-/Sites-masterCatalog_Harman ...
JBL Skip to content. Brasilien; China; Dänemark; Deutschland; Frankreich; Indien; ... © 2016 Harman International Industries, Incorporated. All rights ...
Harman International is a global leader in connected car technology, lifestyle audio innovations, ... Harman Kardon®, Infinity®, JBL®, Lexicon®, ...
Choose your location Remember this setting. Americas. United States Asia Pacific. India Europe & Middle East. Austria Belgium Dutch French ...