Stop Wasting Money on Facebook Ads! - Digital Marketing First 2013

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Published on October 18, 2013

Author: ransbottyn

Source: slideshare.net

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Stop Wasting Money on Facebook Ads!
Don't spend all your money on the "boost post"-button, but target your audience!

Stop Wasting Money on Facebook Ads! #DMF13 by @ransbottyn - The Other Agency Friday 18 October 13

“Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency Friday 18 October 13

I’m Cain Ransbottyn Entrepreneur Publisher Speaker Angel Investor Title Text Selfish Arrogant Prick! Title Text Social Media Marketeer Title Text Title Text Social Guy Network Guy Product Placer Marketing Guy Robin Hood Cowboy & Nerd Role Model Evangelist Pimp & Whore! “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency Friday 18 October 13

@ransbottyn on twitter? The Social Guy! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

facebook.com/ransbottyn facebook.com/CainRansbottyn Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

LinkedIn.com/in/ransbottyn The Network Guy! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

ransbottyn.com The Product Placer! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

I drove too fast in 2012? The Marketing Guy! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

My “ZatteVrienden M5” in 2007? The Cowboy! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Founded Zattevrienden.be in 2005! Running number one infotainment website in Belgium! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

How did we get our attention? Let’s blend a brand new iPhone 3G! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Sold Zattevrienden.be to the ThinkMedia Group in 2009! Clint.be was born! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Babes in a datacenter? The Nerd! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

RealROOT back in 1998! Pan-europe internet network company providing co-location services to high-traffic ranked websites! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Body Hacker? Cain.be? The Role Model! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

SlideShare.net/ransbottyn The Evangelist! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Facebook Ads is a million business! Marketeer’s Favorite Button: “Boost Page” Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Which KPI’s? Fans! Likes! Real Traffic? Engagement? Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Budget Cuts? Optimize and improve FB-budgets! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Customer Case PTAT-ratio > 10% with CoA 6 cent/fan Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Higher CPM price but more qualified Facebook wants you to buy Premium Ads Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Boost Page/Post? The Bullshit Story Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Customers back on their own? All about dicksizing! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Be Smart, use the Power Editor! “Stop Wasting Money On Facebook Ads!” better targeting, place of ads, groups, email-lists, audiences Friday 18 October 13 Digital Marketing First 2013 - by @ransbottyn - The Other Agency

How do we do it? Targeting! Facebook knows everything! Privacy is for losers! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Friends of friends are gold! Overlapping in lifestyle - economic situation / interest Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Hidden posts are the big traffic drivers! “Stop Wasting Money On Facebook Ads!” not shown on page, high customization, decent CTA Digital Marketing First 2013 - by @ransbottyn - The Other Agency Friday 18 October 13

Boost a post? Go advanced: target your future fans! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Placing of the ads? Ony one place where the action is: the newsfeed! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Boost page traffic is in the right column! But that’s the wrong column! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Save your audiences to recycle them! Custom audiences with own emails & UID to target! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Manual Conversion Specifications? You define look & feel! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

The Other Agency? For all your social media needs! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

I need the followers, so contact me! @ransbottyn fb.com/ransbottyn fb.com/CainRansbottyn instagram.com/ransbottyn blog.ransbottyn.com linkedin.com/in/ransbottyn about.me/ransbottyn storify.com/ransbottyn slideshare.net/ransbottyn foursquare.com/ransbottyn cain@ransbottyn.com Q&A? Shoot! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency

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