Steve Bridger - Flickr For Good

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Information about Steve Bridger - Flickr For Good

Published on January 29, 2009

Author: mexicanwave



Presentation given at the Social Media Exchange event in London on 26 January 2009.

Steve Bridge r

te ll ing social social yo u r e ve n ts cam pa ign ing impac t reporting st o r y citizen free agen t news ac t iv ism fu ndra is ers jour nali sm m a k ing people

! wanda/

telling your story s o c ia l im p ac t

The social web has changed marketers from broadcasters pushing out messages and materials to aggregators who bring together content content strategy + participation strategy

cam pa ign ing ac t iv ism OLD WAY: join us because we kick ass NEW WAY: join us because we want you to kick ass Tip: Ask supporters to post photos or videos on why they support you

not all will want to contribute not all need to contribute many will just be glad to be invited

magic ingredient -> to make connections

telling their own stories

news citizen m a k ing jour nali sm

Tip: Use Flickr as an evaluation tool & to aid grant-making process

free agen t fu ndra is ers

upload 90 second video clips, too

Bridger h8p://

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