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Published on February 24, 2014

Author: EscaLuine

Source: slideshare.net

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Contact me : cbing@binus.edu

S.T.E.P.P.S Framework CONTAGIOUS: WHY THINGS CATCH ON Jonah Berger

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

S T E P P S

Social Currency Triggers Emotion Public Practical Value Stories

Social Currency “What we talk and share influence on how people would see us.”

Social Currency “What we talk and share influence on how people would see us.” Surprising things | Remarkable things | Worth to passed on i.e. Cars we drive, Restaurant we visit, Things we bought, New tech we use

Triggers “Things in the social environment that makes you reminded to talk about it.”

Triggers “Things in the social environment that makes you reminded to talk about it.” “It's Friday, Friday / Gotta get down on Friday / Everybody's lookin' forward to the weekend, weekend” Searches for ‘Rebecca Black’ on YouTube

Emotion “We care – We share” Happiness | Amusement | Anger | Anxiety | Sympathy | Nation’s Achievement

Emotion “We care – We share” Happiness | Amusement | Anger | Anxiety | Sympathy | Nation’s Achievement Accident Missing people Homeless pet – Need for adoption Need for donation Complaint

Public “Something that easier to see – easier to imitate what someone else is doing. Making something private become more public.”

Public “Something that easier to see – easier to imitate what someone else is doing. Making something private become more public.”

Practical Value “The more useful / valuable information is the more likely people to share about.”

Practical Value “The more useful / valuable information is the more likely people to share about.”

Stories “People wouldn’t share the information out of the blue, but they definitely love to tells a story.”

Stories “People wouldn’t share the information out of the blue, but they definitely love to tells a story.”

THANK YOU

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