Stephen O'Leary, Olytico Dmx Dublin 2014 - Predicting The Future – The Value Of Listening Online

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Marketing

Published on March 14, 2014

Author: DMXDublin

Source: slideshare.net

Description

For many companies, social media is seen as an
opportunity to talk to customers. What happens
if you stop talking and start listening instead?
Stephen O’Leary takes a look at what we can
find when we listen online.

Stop, look and listen Stephen O’Leary Media Analyst DMX Dublin 2014 Aviva Stadium, March 12th 2014

Henry Ford

“If I had asked my customers what they wanted, they would have said a faster horse.”

In 2012, we started tracking the following phrases:

“I wish someone invented…”

“If only there was a way to…”

“Will somebody please create a …”

“Will someone please build…”

10 phrases 24 months 250,000 results

Here’s what we found…

“…please invent…”

2012

2014

2012

2014

2012

2014

“I wish someone invented…”

“I wish someone made…”

“Will someone please create a…”

To conclude….

Thank You Stephen O’Leary Media Analyst DMX Dublin 2014 Aviva Stadium, March 12th 2014

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