Stephane Anfosso, Reporama and Idtix - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

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Information about Stephane Anfosso, Reporama and Idtix - Solocal Group UK Event "How To...
Marketing

Published on March 1, 2014

Author: SolocalGroupUK

Source: slideshare.net

Da te • Ti tre d e l p ré e ta t o a s n i n Solocal Group UK event Online Reputation for Local Businesses 1

2 What is online reputation exactly? ***** Quality? Price?! Service ? ***** ***** ***** ***** Best place to buy?  Huge volume of reviews and opinions  is used by a majority of consumers to  On many different plateforms collect info on a product, merchant, service  Of many different kinds (reviews, check in,  is trustable (70%) vidéos, pictures, tweets, blog posts…)  is key in the purchase decision process  Which can not be erased easily  Which can be transmitted easily

3 What eReputation is so important? ONLINE REPUTATION = Word of Mouth + Internet 0

4 Use Case : Hotel Industry http://youtu.be/t5ncunYvX60

5 Solocal Group is proposing 2 products : Reporama and IDtix (with Yelster Digital, Solocal subsidiary) IDTIX® (With ScoreWay, partner) Monitor Reviews from all over the web (hotels > restaurants, retail…) Collect certified reviews from stores (any business)

6 Customer Voice listening • Crawl • Permanent Alerts Management/Improvements • Image • Customer relationship • Company processes Analysis & Comparison with competitors • 3 Pilars : LISTENING, ANALYSIS, IMPROVMENT. • 23 languages managed. • 130 reviews and social sites crawled. Industrial pattern for adding new sites. • Interface in 3 langages : EN, FR, GE • Countries targeted : Europe, north America. • Hotels, restaurants. Next : retail shops.

Reporama Collects all reviews from all over the web in one single place. 7 Hotel Manager will save time and have a consistent view of everything, all over the web, in any langage, in a highly manageable list. 7

IDTIX® (with our partner ScoreWay) « Did you like the food?» • Customised QR code embedding sales data. • purchase date, seller, invoice number…, • Each customer has its own and unique QR code. 8

9 Let’s Play : use your phone • Rate Store (hotel, restaurant, retail..) • Rate Product (Food, good) • Rate seller • Rater service • … Linked to the purchase and buyer. 9

10 USE CASE : Large DIY store chain in France Objectives : • Collect certified reviews close to the purchase action • Build performance KPI for each store • Collects reviews on specific products. IDTix has been chosen, because • Easy and non intrusive way to collect guest satisfaction • Ability to rate products, within the basket • Ability to alert immediatly the manager in case of low satisfaction 10

CONCLUSION Solocal Group Offers you very efficient solutions to manage online reputation of your stores or of your chains. + IDTIX® Contact us for any request: Stéphane ANFOSSO Strategic Project Director sanfosso@solocal.com + 33 6 32 69 60 34 11

Da te • Ti tre d e l p ré e ta t o a s n i n THANK YOU 12

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