advertisement

Step 2: How To Target Your Market

67 %
33 %
advertisement
Information about Step 2: How To Target Your Market

Published on May 5, 2008

Author: RealFreeWebsites.com

Source: slideshare.net

Description

Make sure you plan your website right! This is the second in a series of website development by Real Free Websites.
advertisement

HOW TO IDENTIFY & TARGET YOUR MARKET Step 2: Make your website for your market; not yourself

Step 1: How to set your website goal Step 2: How to identify and target your market Step 3: How to write your content Do you need a web designer? Step 4: How to choose your web designer Step 5: How to choose your domain name Step 6: How to choose your web host Step 7: How to launch your website Why completing your website is not the end Step 8: How to promote your website Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i

Step 1: How to set your website goal

Step 2: How to identify and target your market

Step 3: How to write your content

Do you need a web designer?

Step 4: How to choose your web designer

Step 5: How to choose your domain name

Step 6: How to choose your web host

Step 7: How to launch your website

Why completing your website is not the end

Step 8: How to promote your website

Your target market is a CRITICAL consideration in designing your website

Your target market is a CRITICAL consideration in designing your website

Your target market defines your:

Your BRAND defines your: Domain name Tone of content Design style

The Internet is huge .

Don’t try and appeal to everyone You will only dilute your impact

First: Find your niche

Why would someone be interested in your website? Identify the benefits that your website provides e.g. Get human-translated, low cost Japanese to English translation while you wait

Why would someone be interested in your website?

Identify the benefits that your website provides

e.g. Get human-translated, low cost Japanese to English translation while you wait

Who are your competitors targeting? Can you target the same group? Is there another untargeted market?

Who are your competitors targeting?

Can you target the same group?

Is there another untargeted market?

Can you appeal to this market more than your competitors? What makes your product/service stand out? Is it realistic to enter this market?

Can you appeal to this market more than your competitors?

What makes your product/service stand out?

Is it realistic to enter this market?

Does this market allow for a reasonable profit? If the market is too small, you will have to keep looking

Does this market allow for a reasonable profit?

If the market is too small, you will have to keep looking

Second: Focus in on your target market

Geographic segmentation Where is your market based?

Geographic segmentation

Where is your market based?

Demographic segmentation What are their basic characteristics? e.g. age, income-level, marital status

Demographic segmentation

What are their basic characteristics?

e.g. age, income-level, marital status

Psychographic segmentation What are their common emotions, interests and behaviours? e.g. technical, environmentally-conscious, sporty

Psychographic segmentation

What are their common emotions, interests and behaviours?

e.g. technical, environmentally-conscious, sporty

Use statistics available from censuses, online questionnaires, commercial databases For existing businesses, question current customers Use focus groups or direct surveying Use online forums used by the target market How to research your target market

Use statistics available from censuses, online questionnaires, commercial databases

For existing businesses, question current customers

Use focus groups or direct surveying

Use online forums used by the target market

Third: Create a customer profile

Describe an average customer Write a summary of your ideal expected customer This gives your target market a face, making it easier to relate to and plan for

Describe an average customer

Write a summary of your ideal expected customer

This gives your target market a face, making it easier to relate to and plan for

Finally: revisit your website goal and include any findings

Finally: revisit your website goal and include any findings

Don’t be overwhelmed. Try and get it right, but remember most websites are refined gradually over time

Don’t be overwhelmed.

You’ve now seen how to identify and target your market. This is the SECOND STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan

Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?

Add a comment

Related pages

Step 2 - Determine Your Target Market - One Stop Invention ...

10 Steps to Bring a Product to Market Find a target market. Develop a specific group of people who are your target market. You want this to be the group ...
Read more

Step 2: Know Your Target Market - YouTube

... Step 2 involves knowing who is your target market in ... Step 2: Know Your Target Market ... Six Market Plan Steps to promoting your ...
Read more

Tourism Research Australia - Step 2: Identify your target ...

Step 2: Identify your target audience; Step 3: ... International market reports; ... Step 2: Identify your target audience.
Read more

STEP #2 - Choose and Understand Your Target Market - Coach ...

Instructions. There are two simple goals in step #2: Pick your target market. Start understanding your target market better. In real estate this is called ...
Read more

Kids' Toys, Playhouses, Wagons & Outdoor Toys by Step2

Step2 manufactures American-made durable ... 2-3 Years. toddler. 3-5 ... The Grand Luxe Kitchen by Step2 will leave you envious of your little ones play ...
Read more

Target : Expect More. Pay Less.

Save an extra 5% every day with a Target REDcard. weekly ad; ... To manage your marketing choices please access the Choice section of the Target ... $2.24 ...
Read more

Step 2 – Research Your Target Market - 6 Figure Freelance ...

Take your freelance writing career ANYWHERE. Download my free Guide to learn how you can create the freelance career of your dreams – and take your ...
Read more

Six steps to defining your target market | MarketingDonut

The starting point in defining the target market for your proposition is to understand the problems that you solve. ... 2. Paint a picture of the customer.
Read more

NEDARC - Step 2: Determine Your Target Audience

Assessing Your Statistical Resources ; Step 2: Validate the Data; Validation of Continuous Variables; ... Step 2: Determine Your Target Audience.
Read more