Published on November 14, 2013
Public Interest Registry Staying Relevant in the New Domain Name Space Anand Vora October 17, 2013
Recap From Last Year
Now… 210 million domain names have been registered since 1985. .asia .biz .info .jobs .name .pro .tel .xxx .in .fr .uk .cn .kr .hk .my .vn
Today 210 million Domain Names Registered Since 1985 800 million users each month, watching 1Billion active users Founded 2004 140 million active users, sending 340 million tweets every day 4 billion hours of video, and 72 hours of video are uploaded every minute Founded 2005 Founded 2006
Do websites still matter? Question: Rank the following from most trustworthy to least. Trust Most Trust Least 81% chose an organization’s website as the most trustworthy place. 60% of respondents chose Twitter as the least. Caravan Research
1000 + NEW TLDs .Africa .Bank .Berlin .Dental .Eco .Earth .Food .Film .Free .Green .Gay .Health .Hotel .Irish .Love .London .Money .Movie .Ngo .Poker .Radio .Whatever
Current Registrar/Reseller Storefront
Storefront in 2014/2015 Photo by Jess3
Staying Relevant in the New Domain Name Space
The Old Way of Doing Business Registry Registrar Very little visibility beyond Registrar level Reseller Partners Registrant Vendor
The New Way of Doing Business Registry Registrar Reseller Partners Registrant Vendor
What does this mean for the channel? » You are in the driver’s seat in terms of affecting buying behavior. » You become the “educator.” » Higher Visibility » Direct interaction with Registries » Opportunities Registry Registrar Reseller Partners Registrant Vendor
What is Public Interest Registry doing to remain competitive? » Expansion (beyond .ORG, but within our mission) » Rebranding » Broadening of .ORG base internationally • Beyond nonprofit, social enterprises is a natural segment for .ORG » Building stronger relationships • Closer relationships with channels beyond Registrars • Programs targeted specifically towards resellers
What to expect from PIR in the next few months.. » Preferred partner program – Registry end » Region-specific and reseller-specific marketing tool kit » Collateral and branding material for events » Marketing funds in partnership with parent Registrars
QUIZ!! How many domain names has Public Interest Registry sold so far?
India & .ORG
Growth INDIA 50,000 45,000 40,000 35,000 30,000 25,000 New Create 20,000 15,000 10,000 5,000 0 2011 Source: PIR new create report 2012 2013 (Up to
Brand – gTLD Unaided Awareness 80 Total (n=519) 70 60 50 46 44 40 33 30 23 18 20 16 13 12 10 7 6 6 5 .CO .ASIA .US .UK .ORG .IN Source: PIR Internet Study .NET .CO.IN .EDU .GOV .INFO .BIZ
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