Stay Ahead of the Curve

50 %
50 %
Information about Stay Ahead of the Curve

Published on March 13, 2014

Author: MarsAdvertising



The digi-buzzwords just keep going - check out our latest installment of the A-Z of Digital Shopper Marketing featuring the letter L to stay on top of it all.

Love digital marketing? Left confused by all the jargon? Well you’re in the right place. Welcome back to the MARS A-Z of Digital Shopper Marketing. Now, the world of digital is always brimming with new and confusing terminology, and it can be difficult to stay up-to-date. Our weekly glossary will keep you right on top of the key terms that you need to know, and this week you’re in for a treat as we give you the pick of the crop of digi-buzzwords that begin with...

Link rot refers to what happens when you click on a link and receive an error message that the website has been moved. This is detrimental to SEO as spiders can’t keep up with the changes. A ‘redirect’ link solves the issue. Link Rot Providing useful, attention grabbing content that encourages link shares from other web pages. Particularly applicable when creating content that appeals to social networks and/or bloggers. Link Bait A symbiotic advertising initiative where two businesses promote each other’s services and websites on an exchange rather than paid basis. Also known as Banner Exchange. Link Exchange The very first page a user reaches when clicking on a search engine listing or a banner ad. The pages that have the highest success rates are those that match up as closely as possible with the users search query. Landing Page

Files that are automatically created by a web server as user actions occur. Log Analyzers analyze the log files to map visitors’ data. When used in conjunction with cookies they provide rich, in-depth information. Log File LAN stands for ‘Local Area Network’. It’s a network of workstations sharing a server within a relatively small geographic area, like in an office. Any device in the LAN network can access the server. LAN A software like Google Analytics that provides information about a site’s visitors, activity statistics, accessed files, click-through paths and other analytical data based on the user’s behavior. Log Analyser An open source operating system based on the most popular server operating system. Linux is used to run web servers and desktops, and because it’s open sourced can be developed by coders. Linux

Copyright© 2014 MARS Advertising Inc. All rights reserved

Add a comment

Related presentations

Related pages

stay ahead of the curve - Deutsch-Übersetzung – Linguee ...

[...] technology and support for Windows CE codecs, you can still stay ahead of the curve, and support for presets for Sony PSP and Apple iPod [...]
Read more

How To Stay Ahead Of The Curve And Be Successful - OPEN Forum

OPEN Forum; Corporations Expand / Collapse. Corporate Cards; Supplier Payment Solutions; Corporate Travel Solutions; Meetings and Events; International ...
Read more

Stay Ahead Of The Curve By Going To IWF 2016! - YouTube

Stay Ahead Of The Curve By Going To IWF 2016! International Woodworking Fair. Subscribe Subscribed Unsubscribe 346 346. Loading... Loading...
Read more


Repair shops need to keep up and keep informed, especially when it comes to problems under the hood. It is a treacherous landscape for repair shop ...
Read more

How to Stay Ahead of the Curve -

So much for the status quo… Research confirms what most already suspect: Continuous change is the new norm in life and business. Happily, in today’s ...
Read more

Innovate Or Die: 3 Ways To Stay Ahead Of The Curve

This post was originally published by HootSuite CEO Ryan Holmes on the LinkedIn Influencer blog. Just 10 years ago, with 8,000 stores and $3 billion in ...
Read more

bcg.perspectives - Stay Ahead of the Technology Curve

In a digital world, vast quantities of data at hand are a powerful asset. Managing that information is crucial to seizing competitive advantage. Biopharma ...
Read more

5 Ways to Keep Your Company Ahead of the Curve |

The world is advancing faster than ever before. Can you keep up? Here Inc. columnists share how to stay ahead of the game.
Read more

How to Stay Ahead of the Curve -

Scott Steinberg is the author of Make Change Work for You. He is featured in Gary’s Book Club at the 2015 International CES. Be sure to hear him speak in ...
Read more

Ahead of the curve | Definition, meaning & more | Collins ...

... meaning of ahead of the curve in Collins Dictionaries ahead of the curve meaning, definition, what is ahead of the curve: ahead of the times; ...
Read more