Published on March 19, 2014
Startups - Feel the Blues of Customer Acquisition in 2014 Karol Pokojowczyk from Colibri.io
Nobody said Customer Acquisition should be easy. You’ve taken the leap and set up social business accounts,
maybe even on Reddit, HackerNews, Inbound.org, GrowthHackers.com and other niche channels
to create brand awareness, encourage engagement and stir up conversation about your products and services.
There’s a lot of guides how to become a Social Media Ninja, a SEO Guru, Growth Hacker, etc.
You probably read those and noticed that’s often just a mumbo jumbo, sadly.
We tend to forget that Social Media are a lot like real life social networking.
Use a Real Life as the best example:
1. Don’t be Self- Centered. No one will ever love you
Your app is great, for sure. But don’t make everything you post about you or your company.
You need to tailor your posts and content to your visitors.
People come to Social Media networks to have fun, connect with family and friends.
So fit your business into that experience.
2. Imagine Personas!
It’s easy to get around on a party when you’re extraverted. Good news is that on Social Media everybody is extraverted.
Do you have a buyer Persona or a target customer/follower identified?
If you don’t, get on that ASAP.
If you do, that’s great! Keep that person in mind every time you post or tweet. What would he or she be interested in?
3. Stop With That Selling
Don’t try to sell on social networks. It’s a poor idea.
Your readers didn’t log onto Facebook or Twitter to be bombarded with sales or marketing messages.
Just get closer, feel the blues. Focus on building relationships by providing helpful information and valuable tips.
4. Don’t Forget Who You are “Talking” to
Facebook may allow you to post updates to your friends only, but Twitter lets your tweets be read by everyone.
So always be aware that while you may be posting with specific Personas in mind, everyone else can read your message, too.
You don’t have to be shy, it’s not the best strategy for Social Media.
5. Get your Foot in the Door!
A 2010 study conducted by Microsoft found that 70% of surveyed companies say they had rejected potential employees based on the content they found online.
And a 2011 survey by Kaplan Test Prep found 24% of responding colleges had gone
to applicants’ social networking profiles to learn more about them, up from 10% in 2008.
In short, you could create legitimate relationships on Social Media that might lead to a “foot in the door”
you otherwise wouldn’t have or a new customer who wouldn’t have found you otherwise.
Or it could do the opposite if someone doesn’t appreciate the messages you are posting.
Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
This article was originally published on GrowthHacker.am. Find out more: Startups - Feel the Blues of Customer Acquisition in 2014
Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO
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