Published on February 28, 2014
Startups @ AWS Ian Massingham IanMmmm Technical Evangelist, Amazon Web Services
Why do Startups Use AWS? Reason #1: Startup needs = basic value prop of cloud Replaces high fixed costs with low variable costs Replaces guesswork of self-hosting with elastic infrastructure Replaces long lead times with immediate access to unlimited resources
Why do Startups Use AWS? Reason #1: Startup needs = basic value prop of cloud ⬆ More innovation Replaces guesswork of self-hosting with elastic ⬆ More experimentation infrastructure Replaces long lead times with immediate access to ⬆ resources startups More unlimited Replaces high fixed costs with low variable costs
Replace High Fixed Costs with Low Variable Costs Startups pre-AWS
Replaces guesswork of self-hosting with elastic IT Startups pre-AWS Capacity Demand Capacity Demand Unhappy Customers Waste $$$ Traditional AWS Cloud
Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner Massive Scale Customer Focus Global Footprint
Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner Massive Scale ➡ Every Use Case Customer Focus ➡ Every Developer Global Footprint ➡ Every Stage
Global Infrastructure 9 Regions 25 Availability Zones Continuous Expansion
Continuous Expansion and Customer Focus EACH DAY AWS Pace of Innovation Significant Feature and Service Releases by Year Reduced Prices adds the equivalent server capacity to power Lower Infrastructure Costs More Customers 40 Price Reductions Economies of Scale More AWS Usage when it was a global $7B enterprise More Infrastructure
Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner Reason #3: Allows you to focus on your Business
Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner Reason #3: Allows you to focus on your Business Reduce risk & complexity Operational efficiency Scale but remain lean
Hailo Scales to 500,000 Users in 18 months Using AWS • Hailo is a UK-based start-up, which provides a free smartphone application also known as Hailo, that connects cab drivers and passengers • The start-up wanted grow worldwide quickly and needed an infrastructure that could support real-time service in Europe and North America. • By using AWS, Hailo grew to provide its service to over 5 million passengers across Europe, North America, and Asia in only 18 months without a costly investment in infrastructure.
Parse Uses AWS to Reduce Latency from 400 To 100 Milliseconds • San Francisco start-up provides back-end services for mobile application developers • Needed scalability and speed to support high throughput, I/O intensive databases • By using EBS Provisioned IOPS, Parse reduced end-to-end latency from 400 to 100 milliseconds and reports that stack latency is almost flat
Dropcam Delivers Streaming Video Content in Milliseconds Using AWS • Dropcam provides a video monitoring service to monitor homes and small businesses • As the company grew, storage for video feeds became its biggest issue • By using AWS, Dropcam can add capacity in minutes and reduced delivery time for video events from 10 seconds to less than 50 milliseconds
Foursquare Uses AWS to Eliminate Licensing Costs for Analytics • More than 40 million people worldwide use Foursquare to meet up with friends, exchange travel tips, and find money-saving deals • Previous database came with high annual licensing costs, and required the company to spend staff time keeping the system running • Foursquare uses AWS to perform analytics across millions of daily check-ins, saving licensing fees and redeploying its dev/ops staff on more strategic work.
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Startups @ AWS Ian Massingham IanMmmm Technical Evangelist, Amazon Web Services @AWS_UKI for local AWS events & news @AWScloud for Global AWS News and Announcements
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