Startups at AWS

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Published on February 28, 2014

Author: AmazonWebServices

Source: slideshare.net

Description

This presentation from the AWS Lab at Cloud Expo Europe 2014 explores why start ups chose to build their products and services on Amazon Web Services.

Startups @ AWS Ian Massingham IanMmmm Technical Evangelist, Amazon Web Services

Why do Startups Use AWS? Reason #1: Startup needs = basic value prop of cloud  Replaces high fixed costs with low variable costs  Replaces guesswork of self-hosting with elastic infrastructure  Replaces long lead times with immediate access to unlimited resources

Why do Startups Use AWS? Reason #1: Startup needs = basic value prop of cloud    ⬆ More innovation Replaces guesswork of self-hosting with elastic ⬆ More experimentation infrastructure Replaces long lead times with immediate access to ⬆ resources startups More unlimited Replaces high fixed costs with low variable costs

Replace High Fixed Costs with Low Variable Costs Startups pre-AWS

Replaces guesswork of self-hosting with elastic IT Startups pre-AWS Capacity Demand Capacity Demand Unhappy Customers Waste $$$ Traditional AWS Cloud

Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner  Massive Scale  Customer Focus  Global Footprint

Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner    Massive Scale ➡ Every Use Case Customer Focus ➡ Every Developer Global Footprint ➡ Every Stage

Global Infrastructure 9 Regions 25 Availability Zones Continuous Expansion

Continuous Expansion and Customer Focus EACH DAY AWS Pace of Innovation Significant Feature and Service Releases by Year Reduced Prices adds the equivalent server capacity to power Lower Infrastructure Costs More Customers 40 Price Reductions Economies of Scale More AWS Usage when it was a global $7B enterprise More Infrastructure

Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner Reason #3: Allows you to focus on your Business

Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner Reason #3: Allows you to focus on your Business  Reduce risk & complexity  Operational efficiency  Scale but remain lean

Hailo Scales to 500,000 Users in 18 months Using AWS • Hailo is a UK-based start-up, which provides a free smartphone application also known as Hailo, that connects cab drivers and passengers • The start-up wanted grow worldwide quickly and needed an infrastructure that could support real-time service in Europe and North America. • By using AWS, Hailo grew to provide its service to over 5 million passengers across Europe, North America, and Asia in only 18 months without a costly investment in infrastructure.

Parse Uses AWS to Reduce Latency from 400 To 100 Milliseconds • San Francisco start-up provides back-end services for mobile application developers • Needed scalability and speed to support high throughput, I/O intensive databases • By using EBS Provisioned IOPS, Parse reduced end-to-end latency from 400 to 100 milliseconds and reports that stack latency is almost flat

Dropcam Delivers Streaming Video Content in Milliseconds Using AWS • Dropcam provides a video monitoring service to monitor homes and small businesses • As the company grew, storage for video feeds became its biggest issue • By using AWS, Dropcam can add capacity in minutes and reduced delivery time for video events from 10 seconds to less than 50 milliseconds

Foursquare Uses AWS to Eliminate Licensing Costs for Analytics • More than 40 million people worldwide use Foursquare to meet up with friends, exchange travel tips, and find money-saving deals • Previous database came with high annual licensing costs, and required the company to spend staff time keeping the system running • Foursquare uses AWS to perform analytics across millions of daily check-ins, saving licensing fees and redeploying its dev/ops staff on more strategic work.

A new global program for Startups

Resources to help you get started and scale on AWS AWS Training AWS Support AWS Community Special Offers AWS Promotional Credit …and more coming soon

Two packages: Self-Starter and Portfolio The Self-Starter Package is available to any startup, anywhere in the world The Portfolio Package is available to startups in accelerators and seed funds …and hundreds more

AWS Activate Packages Self-Starter Package For startups doing it on their own AWS Free Usage Tier 1 month AWS Support at Developer level Portfolio Package For startups in select accelerators or funds $1,000 to $15,000 AWS Promotional Credit 1 month to 1 year AWS Support at Business level † "AWS Technical Professional" training "AWS Technical Professional" training "AWS Essentials" training with class labs Credit for 1 self-paced lab Startup Forum Special "Self-Starter" third-party offers All startups may apply* Sign up » Credit for 4 self-paced labs Startup Forum Special "Portfolio" third-party offers Startups in some accelerators or funds may apply* Learn more » *Joining AWS Activate will not reset the AWS Free Usage Tier if you've already used it, and startups who previously received AWS Promotional Credit may not be eligible to receive additional credit. †Includes one month to one year of Business level Support up to $5,000 in value per year.

Learn more and sign up at aws.amazon.com/activate

Self-Starter Sign-up Process • Sign up at http://aws.amazon.com/activate/ • Receive welcome email within minutes containing instructions on how to utilize each resource

Startups @ AWS Ian Massingham IanMmmm Technical Evangelist, Amazon Web Services @AWS_UKI for local AWS events & news @AWScloud for Global AWS News and Announcements

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