advertisement

Startup Marketing & PR

67 %
33 %
advertisement
Information about Startup Marketing & PR
Investor Relations

Published on March 6, 2013

Author: netzkobold

Source: slideshare.net

Description

I prepared this deck summarizing some basic startup marketing & PR tips for a 25-minute session with some early stage startups at Upwest Labs. My comments are not included so please feel free to contact me if you have any further questions or feedback.
advertisement

Startup MarketingMarketing & PR tips for early stage Internet startupsBy Frederik HermannAt Upwest Labs - May 28th, 2013

FocusPhoto credit: James Walsh / jcbwalsh @ Flickr

Set your goalsWith limited resources you need to focus your efforts on a fewmain goals, include realistic numbers you can achieve

Your marketing & PRshould now work towardsachieving these goalsIf the efforts are not contributing towards achieving the goals, don’t do it

Start with the homeworkPhoto credit: rokley @ Flickr

One-linerElevator PitchProblemSolutionBig IdeaVisionProductDescriptionPositioningWhy*MissionThis will help you tell your story

- Identity, branding, positioning ✓- Build virality into product ✓- Search engine optimization (SEO) ✓- Communications (PR, social media, events)- Email Marketing / Re-targeting- Partnerships + third-party validation/trust

How to get heard

1. Build relationships2. Provide larger story/context3. Provide comment4. Create your own content5. Be part of the community/conversation6. Maintain momentum

1. Building relationshipsWith journalists, bloggers, influencers, analysts...

1. Identify journalists, bloggers, influencersin media outlets that your potentialcustomers read/are exposed tovia search, getlittlebird.com, twitaholic.com, etc2. Build your own list (a Google spreadsheet works fine)3. Start the conversation (IN ADVANCE)most journalists actually honor embargoes4. Maintain the relationship (be a great contact)

Always put yourself into theposition of the receiving endof your message.Know who you are talking to, introduce yourself,provide context, be polite, personalize your story“

2. What’s news?What do journalists/bloggers usually care about hearing

- Are you part of a trend?- Can you provide insight or comment ona larger industry story that you fit into?- Are you disrupting an industry?- Evolution of something big/important- Great success, traction, numbers

3. Provide commentThis falls into the category of “thought leadership” and being recognizedas somebody knowledgable and insightful in your industry

- Sign up on HARO and provide a commentto a story relevant to your industry- Write an interesting/helpful/insightfulguest post and reach out to media- Professionally comment on articles aboutyour industry on other blogs/media- Engage in conversations on social media

4. Create your own contentCommonly referred to as “content marketing”, can be very powerfulbut also requires significant resources to create great content

1. Create interesting content on your blogsome of it you can cross-post to Google+, LinkedIn, Quora,Medium, and share through your own social media channels2. Presentations (post them to Slideshare)3. Case studies4. Videos5. Whitepapers6. Infographics

5. Conversations

Maintain professional presencesand be part of the conversation:- Through your blog, Twitter, Facebook,Google+, LinkedIn, Quora, etc- Have a maintained profile on LinkedIn,AngelList, CrunchBase and later Wikipedia- Always professional, don’t diss yourcompetition, never get angry

6. MomentumPlan a series of talking points, feature launches, and initiatives a fewmonths in advance to keep the conversation going.

Make it easyto talk about you

- Good media kit page (different length descriptions, team...)- Have a good one-pager (example http://swp.it/XMAahp)- Have a more detailed presentation (on Slideshare)- Have art assets to share (graphics, screenshots, photos)- Have a video to integrate- Share/follow links/buttons (eg. http://swp.it/175h655)

Some other tips

- Optimize for organic search (SEO)- Have a decent mobile experience- Test email marketing (Marketo, Hubspot, Pardot, ...)- Test online advertising (Facebook, Twitter, AdWords, ...)- Startup/networking events & conferences- Thought leadership, speaking engagements

Investor pitch

MarketLandscapeTractionValidationBusinessModelTeam FutureInvestmentUsageDetails at http://www.slideshare.net/ryanspoon/how-to-create-an-early-stage-pitch-deck

Swipp captures, aggregates, and reportsreal time sentiment data via consumerand commercial applications.www.swipp.com

Questions? Connect.Frederik Hermannfrederik.hermann@gmail.comtwitter.com/netzkoboldwww.frederikhermann.comlinkedin.com/in/frederikhermann/Swipp Inc.2513 Charleston Rd, # 102Mountain View, CA 94043twitter.com/getswippwww.swipp.com

Add a comment

Related presentations

Gage-Cannon Investor Services

Gage-Cannon Investor Services

November 10, 2014

Gage-Cannon helps ventures accelerate organic growth or obtain equity funding, and...

Mavenir Analyst Day

Foro MAB Sevilla 13 de noviembre de 2014

ING Q3 2014 Earnings Report

ING Q3 2014 Earnings Report

November 5, 2014

Analyst presentation third quarter 2014 results. ING posts 3Q14 underlying net pro...

Related pages

Die besten Startup Jobs in der digitalen Wirtschaft

Die besten Startup Jobs in der digitalen Wirtschaft. Tesla - Berlin. ... Senior Performance Marketing Manager (m/w) SEA (Search Engine Advertising)
Read more

The Ultimate Guide to Startup Marketing - Kissmetrics

They do this through Content Marketing, startup PR and Social Media. Subscribe to their blog here! Related Posts. 23 Marketing Techniques That Cost You ...
Read more

The Ultimate Startup Marketing Strategy for Explosive Growth

28 marketing lessons for rapid startup growth from digital marketer, Marcus Taylor. Learn from the wins of Hubspot, Intercom, Leadformly, AirBnB & More.
Read more

Startup Marketing Blog - By Sean Ellis

With PR, a story needs to exist before an article is written. Therefore, ... Startup Marketing Godfather “Sean Ellis” Launches GrowthHackers, ...
Read more

Marketing & Communications Jobs in Berlin | Berlin Startup ...

Marketing & Communications Jobs in Berlin. Marketing positions in Berlin: SEO, SEM, Email Marketing, Affiliate Marketing, Social Media Marketing and more.
Read more

Marketing für Startups und GründerInnen | Pionerds

Finde das passende Marketing für dein Startup. Vom Corporate Design über die Webseite bis zu Content Marketing & Fach-PR.
Read more

About - startup-marketing.com

I've found that traditional marketing books are not very helpful in the startup world. So a few years ago, I decided to publish the Startup Marketing Blog to
Read more

The Essential List of Startup Marketing Resources

The Essential List of Startup Marketing Resources The Essential List of Startup Marketing Resources. This is where it all begins, Startup Marketing 101.
Read more

PR-Agentur für Startups – Startup Communication

Startup Communication ist eine PR-Agentur für Startups in München. Pressearbeit, Social Media, Influencer Relations – wir machen PR für Startups!
Read more

Effektives Online-Marketing für Startups | Gründerszene

Startups sparen oft beim Online-Marketing und setzten nur Teilbereiche einer wirksamen Strategie um, anstatt Online-Marketing von Anfang an richtig anzugehen.
Read more