Published on March 3, 2014
STARTUP MARKETING 101 Alex Barrera (@abarrera) firstname.lastname@example.org The young entrepreneur / David Kelly ©
HELLO MY NAME IS... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
What is an entrepreneur? 500px life / The photo flend ©
“ 500px life / The photo flend © My son is now an 'entrepreneur.' That's what you're called when you don't have a job. Ted Turner
EVERYONE? Jungle Jim/ Steve Gubin ©
What is a STARTUP? Boxfish, Live guide / Aidan C ©
4 INGREDIENTS Seasoned salt ingredients / Lucy Vaserfirer ©
INVESTORS Blue / Marcel Bakker ©
CEO John / Stephen Caissie ©
The multi-hat employee Hats / Sergio Trentin ©
PRODUCT CYCLE The unexpected / Nino Shisano ©
PRODUCT BUILDING Lunchtime atop a skyscraper / Martin Cauchon ©
Lean startup cycle IDEAS Learn Build DATA PRODUCT Measure
Marketing plan Dreams of new explorations / Marco Soggetto ©
NO PLAN San Fermin, sweat & wine / Jordi Cohen ©
We can do it / Filippo Giordano ©
How do we validate hypothesis? exploraTIOn
How do we validate hypothesis? exploraTIOn: techniques 1. Observation 2. Recreation of the problem 3. Interviews L’il explorer /Jie Alt’z ©
How do we validate hypothesis? exploraTIOn: Record & measure L’il explorer /Jie Alt’z ©
How do we validate hypothesis? PITCH: Smoke test Landing page Email or call Fake ad Direct pitch Kickstarter
How do we validate hypothesis? PITCH: Smoke test Money $$$ Intention letter email addresses Tweet Time Meeting Use our API
How do we validate hypothesis? Concierge
How do we validate hypothesis? Wizard of Oz
Where do we fit? Rocky Cain / Wired © Susan candy / Adrian Klein ©
Community manager Phil Hyldgaard / Tanner Wendell ©
Pitching / PR Susan Cain / Wired ©
GROWTH Hackers / Barriotic Witch © HACKER
A/B testing Stairs to heaven / Artem Verkhoglyad ©
Metrics (Global / User based) Stairs to heaven / Artem Verkhoglyad ©
Email optimization Stairs to heaven / Artem Verkhoglyad ©
Customer experience Stairs to heaven / Artem Verkhoglyad ©
Surveys Stairs to heaven / Artem Verkhoglyad ©
THANK YOU! Alex Barrera (@abarrera) email@example.com http://www.slideshare.net/press42 Alex Barrera (@abarrera)
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