Startup Accelerator 2014: Deciphering Target Customer Buying Behavior

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Information about Startup Accelerator 2014: Deciphering Target Customer Buying Behavior

Published on March 11, 2014

Author: TiEDelhi

Source: slideshare.net

Description

Vikas Gupta

Deciphering Target Customer Buying Behavior

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What is our customer buying?

An opportunity to influence the purchase decision

330 ml at $1.50 2 Litres at $0.99 10 times more expensive

Simple Rules • Who is your buyer? • What is he/she buying? • When is the decision to buy made? • How is the decision to buy made? • Where is he/she buying it from? • When is the purchase made?

Impact of Online • 7 out of 10 • 24X7 • 80 % vs 50% : 15-34 • 87%

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