Start spreading the news: CCAE 2008 Summer Institute

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Information about Start spreading the news: CCAE 2008 Summer Institute

Published on May 21, 2008

Author: JayRobb

Source: slideshare.net

Description

Media relations presentation for the Canadian Council for the Advancement of Education's (CCAE) 2008 Summer Institute for New Professionals to Advancement. Covers the one question every reporter will ask and the two things every reporter wants. Also includes bad pitches to the press, good pitches, how to pitch like a pro and case studies from Mohawk College.

CCAE2008 Summer Institute for New Professionals to Advancement Aug. 14, 2008

If we teach it in the classroom, we can talk about it with the media and in our community.

CARE for Nurses Exec. Dir. Minister in a media scrum BIEN program coordinator

Hamilton Spectator story May 15, 2008

Hamilton Spectator editorial May 16, 2008 3rd party validation

Mohawk’ online employee newsletter May 15, 2008 Internal communications reinforced what faculty, support and admin staff read in the newspaper. Links to streaming video on Ministry website.

Mohawk as an economic catalyst Hamilton Spectator May 20, 2008 Hamilton Spectator Dec. 8, 2007 Hamilton Spectator Nov. 26, 2007

Mohawk as an economic catalyst Hamilton Spectator May 15, 2008 Hamilton Spectator April 17, 2008

Celebrating outstanding students and alumni Hamilton Spectator June 23, 2007 Hamilton Spectator April 3, 2007 Hamilton Spectator Feb. 23, 2008

Mohawk as a solution for community renewal Hamilton Spectator Nov. 21, 2007

Mohawk as a solution for other communities Hamilton Spectator Feb. 23, 2008

Mohawk as a community builder Hamilton Spectator March 10, 2008 Hamilton Spectator March 10, 2008 Hamilton Spectator Dec. 10, 2007

…never ever again pitch a grip and grin, sod turning or ribbon cutting to the press.

… always pitch community-focused and to people-centred stories to the press.

Jay Robb Director, Media Relations and Community Projects Mohawk College 905.575.1212 ext. 3965 jay.robb@mohawkcollege.ca

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