Published on October 21, 2014
1. Star Movies Secret Screening
2. BRAND/CHANNEL NAME : STAR MOVIES INDIA AGENCY NAME : GREY DIGITAL BRAND CAMPAIGN : STAR MOVIES SECRET SCREENING
3. Star Movies Secret Screening Objective Execution Results
4. Objective • It’s no secret that Star Movies has always gone beyond what’s ordinary … • With Star Movies Secret Screening, the objective is to create a unique space for movie buffs and critics alike
5. Execution • The campaign was activated by identifying the top twitter followers of the channel • Secret codes were dispatched to few Selected Secret Keepers, where in they had to submit the codes to our website using their twitter handle to RSVP • Secret keepers had to Tweet pic their invite #StarMoviesSecretScreening • The rest needed to put their names on waiting list to get invited secretscreening.starmovies.in
7. Results THE BIG IDEA – SECRET SCREENING OF A MOVIE 2 WEEKS BEFORE WORLDWIDE RELEASE A Secret that everyone wanted to share Results • 30 MILLION IMPRESSIONS ON TWITTER • ALL INDIA TREND • Tweets by over 20 top influencers in the country • OVER 3500 TWEETS & 3000 requests for invites • Trends in Mumbai & Bangalore • 600 people present across all screenings (Nearly 100% occupancy across all screenings) • For the first time in India, viewers get a chance to watch some of the biggest films before it releases • Secret codes dispatched to only a select few and the rest need to put their names on the waiting list to get invited
8. (13400 followers) #StarMoviesSecretScreening (12600 followers) (8000 followers) (26000 followers) (13400 followers) (8000 followers)
9. THANK YOU
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