SR4Proc Introduction

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Information about SR4Proc Introduction

Published on October 22, 2012

Author: euforic



Social Reporting for Innovative Procurement Reforms WBI Social Reporting Apprenticeship Program October 2012

Logistics and timetable Rooms Objectives & Agenda – on the EuforicWeb wiki! – Ground Rules – Timing? – Phones? – Email? – Right hand Left hand? – Be brief – Allow everybody to talk Tagging What is Social Reporting?

Case study -a new normal: CGIAR Research Program on ClimateChange, Agriculture and Food Security (CCAFS) at Rio+20

CCAFS at Rio+20: Social MediaObjectives Spread messages on sustainable agriculture for achieving food security in a changing climate Share CCAFS content that could inform Rio outcomes Engage in online debates about how to achieve a sustainable green economy Report live from key sessions Connect offsite participants to events in Rio Developed with input from Peter Casier

What are we trying to achieve? Share knowledge with a wider community Increased offsite participation Increased onsite engagement:

How to achieve our goals Define our social media strategy: goals, messages, audiences Agree on roles and responsibilities: who does what? Define the tools and how to use them Produce, aggregate and share content widely: before, during and after the event Monitor and evaluate: what did we learn

Getting organisedGoogle site andgoogle groupsused tocommunicate withteam and organisebackgroundmaterials

BloggingCCAFS• live reporting and analysis from sessions.• all tagged under #rio4ag

BloggingGuest blogs• Strategic placement of opinion pieces• Huffington Post, Reuters AlertNet, Scientific American

BloggingResults:50% increase in traffic to blog in the two weeks of theconference. People spending more time reading.

Microblogging• Tweeting live from sessions;• Sharing key content (blogs, photos, presentations);• Sharing opinions and insights• RTs of what our partners are saying, and more.• All using #rio4ag

MicrobloggingResults:• On peak day, tweets tagged #Rio4Ag had over 1,500 Twitter broadcasts, resulting in 3 million individual messages, reaching 598,000 different people• During conference, traffic to the CCAFS blog from twitter increased 400%

Webcast• Sessions from ARDD broadcast live online• Online viewers could ask Q’s to the panel via twitter and facebook.• The event had 600 online viewers, plus 600 in person

Video sharing• ARDD session videos posted on YouTube same day• Videos embedded on blogs and websites, shared via twitter & FB• Some videos had hundreds of views in following days

Photo sharingPhotos from key events around Rio posted sharedvia Flickr, on blogs, and via twitter & FB

Presentation sharing• ARDD session slides posted on SlideShare same day• Embedded on blogs, websites, shared via twitter & FB• Some slides had 100s of views: more than number /tag/rio4ag of people in audience

Defining social reporting… Using digital and social media to document and share information, conversations, results and different voices from a project, a community or an event It’s about telling stories with digital media – So the normal conventions and rules apply: audience, content, message and hook

…and how it’s different from formalreporting Creating an informal record of what you want to capture and share Allowing to share your own views, or the views of your community, and make these voices heard Bringing to life stories worth sharing Creating spaces for reflection and dialogue

Social reporting tooklit1. Wikis for collaboration and coordination2. Microblogging3. Blogging4. Video sharing & audio sharing5. Photo sharing6. Presentation sharing7. Facebook (social network sites)8. Tagging and social bookmarking9. Feeds10.Webcasts11.Data / Information Visualization Tools

Brian Solis – The conversation prism

create communicate audiencescollaborate curate critique

collaborate Wikis Blogs Online social networks Integrated portals (mobile accessible websites)


Create make digital content including audio, image, text, website, blog, video, wikis Protect - copyright, privacy, digital footprint


Curate Find - Internet search, Wikipedia, Google scholar, e-resources, image textbook, etc Filter - RSS feeds, Collate/collect: social and personal bookmarking, mind- mapping, online storage

Critique Assess the validity/authenticity of sites/information Reflect on one’s own practice and that of ones peers - blogs, forums etc Filter bubbles…

Eli Pariser: Beware online "filter bubbles“

Communicate Share /disseminate/ distribute - wiki, blog, discussion forum, email, Google+, twitter, online social networks Promote - twitter, blog, online social networks, and email

Policy actors in six Southern countriesSimon Batchelor – IDS Impact and Learning Blog

Web of people... LinkedIn Labs | InMaps

A web of flow...

Social Reporting for Innovative Procurement Reforms WBI Social Reporting Apprenticeship Program October 2012

#rio4ag presentations

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