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Sprint

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Information about Sprint
Business & Mgmt

Published on November 17, 2008

Author: megaweg

Source: slideshare.net

Description

This isn't for real.
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Sprint: ‘ Electric Connections’

There are not only electric connections between phones but also people.

Sprint is going to host a contest where young photographers will try to capture an ’electric connection’ and submit it to the Sprint website. 1

All of the entries will be displayed on the Sprint website for people to vote on. This will increase traffic on the website meaning more customers will see the plans and phones offered.

The winner’s photograph will be featured in National Geographic. Paired with the photo will be an article about the different types of relationships [connections] that exist in less known cultures. 2

That issue of National Geographic will be mailed to frequent Sprint users who’s contracts are expiring. Within the National Geographic there will be an insert/catalogue of all the latest Sprint Phones. 3

With their expiring contracts they will be able to either switch providers or renew with Sprint. The insert will create interest in new Sprint phones vs. other phones.

The End.

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