Sporting goods case study w.qr code

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Information about Sporting goods case study w.qr code
Business & Mgmt

Published on March 14, 2014

Author: ChinaSourcingExperts

Source: slideshare.net

Description

Companies are always looking for creative and effective ways to reduce costs and to improve their product offer. In this case study, a start-up, sporting goods company looked to grow its core business in golf equipment by reducing costs and developing innovative products. The Company also wanted to expand into hockey sticks, so we implemented a disciplined sourcing strategy and a licensing plan that resulted in significant cost savings, an expanded product portfolio, and licensing agreements with the NHL.

Setting „„ A start-up, sporting goods company wants to grow its core business in golf equipment by reducing cost and developing innovative products „„ Company wants to expand into hockey sticks Challenge „„ Identify mid-size factories that produce quality equipment at competitive prices and will work with a small but growing company „„ Achieve product innovation in order to help differentiate the brand and support margins Solution „„ Sertus identified and evaluated suppliers, tested products and developed partnerships with key manufacturers „„ Branding was centrally coordinated across suppliers and a rigorous quality control process enacted „„ A licensing strategy was developed and supplier agreements signed to protect trademarks The Results Company has significantly improved profitability and grown its portfolio of products by 500%, is selling NHL licensed product as well as its own brands at wholesale, retail and on-line channels. Development of a Sporting Goods Brand Client Snapshot | Region: Americas Industry: Sporting Goods HOCKEY

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