Published on March 14, 2014
A long road journey from Mumbai to Delhi riding alone for thousands of smiles
What is the concept? The aim of the whole event is to raise awareness and support for the Ashraya Initiative for Children — a children's shelter in Pune, India. Ashraya takes a bold, unconventional approach to improving the lives of underprivileged children - In warm, caring ways that involves students from around the world. I am Romel Dias, velo rider for the trip, entrepreneur and social media expert who now showcases another passion...cycling and spreading the word. I shall undertake an arduous 15-18 day solo cycle journey across 1400 kms of hard country from Bombay to Delhi.
In partnership with the charity, the team undertaking the ride are: Romel Dias — the lone cyclist Pradeep Menon — storyteller – a writer, filmmaker & photographer - he will accompany Romel in a car documenting the journey. Dr. Pragati Singh — our medical head on the journey
How can you help? We can do with any sort of help for sure. a) Expenses for the trip, amounting to Rs. 2,00,000/- b) Logistics and services like arranging for end and starting point events c) Support vehicles and medical equipment d) Lodging for end of day stops. We have no hard and fast rules and are always willing to hear how you think you would like to participate and will ensure that the experience is a rewarding one.
We are aiming to raise the profile of Ashraya, and as a result we have approached mainstream press. The ride has so far been covered on Radio One and on social media. Hindustan Times is also looking to cover us. On social media alone, our estimated reach should be approximately between 40000-50000 eyeballs with the current partners. By the time we leave on the trip, it may be far greater. As far as print media is concerned, the partners we have spoken to have all been excited and we will keep updating you on the same. What are our targets?
Romel has already been covered by RJ Erica from FM Radio One. Hindustan Times has interviewed him and Pradeep about the ride and we have support from the likes of Bicycle Quarterly – a Seattle based magazine dedicated to the sport as well as Time Out Magazine in India. The ride is also being followed keenly by celebs such as Lianne Sanderson — England Womens National soccer team member Gilly Flaherty — England Womens National soccer team member Joanna Lohman — Professional Soccer Player for The Boston Breakers Siddharth Basrur — celebrity and vocalist on Coke Studio Shefali Alvares — celebrity and Bollywood singer ... How visible will the effort be?
Apart from the mainstream press and radio coverage have confirmed that we will be sharing our journey on the following groups/pages: — 24000 on a lifestyle page on facebook (details should be available soon) — 4260 members on Mumbai Cycling Enthusiasts — 4110 members on Delhi Cyclists — 186 members on Saturday Cyclists — 147 on Bicycle dreams — 938 friends on Romel's Facebook account and 120 on his Twitter account ...continued How visible will the effort be?
We are poised to visit the following cities and towns and are looking to organise events and sit-downs with our partner groups here. Mumbai—Vapi— Baruch—Ahmedabad— Modasa—Rishabhdev— Udaipur—Chittorgarh— Sathana—Jaipur— Shahjahanpur— Gurgaon—Delhi How visible will the effort be?
We will be joined on the ride by various people and groups...from the Mumbai Cycling Enthusiasts and the Mumbai chapter of the Bikerz Brotherhood, folks from the Vadodara Cycling club, cycling tour company in Udaipur, Gurgaons biggest sports fraternity – Spinlife and Delhi's Saturday Cyclists. The age groups range between teens to people well in their late 50s and includes a good mix of women and men. How visible will the effort be?
From talking to people at various points e.g. Our starting point in Mumbai and our end point in Delhi. Based on our understanding of your budget-spend on our endeavour, we will be glad to ascertain outreach benefits for you. Not to mention that this will be your donation and partnership with an NGO, something that will highlight your CSR initiatives on a national front. Can you benefit?
Where will your brand be seen? As a great attempt that combines sport, fitness and endurance..brands get additional coverage of their brand and company name via professional photography, filming and media inclusion of the charity ride. Further awareness of their partnership will be raised via focused social media for 25 days, which will include the popular platforms of Facebook and Twitter. Brand opportunities -Romel's riding Jersey -Riding shorts -Support vehicles -End and start point events
Our various requirements Apart from the expenditure incurred to make this happen, we are also looking for the following: a) Equipment sponsorship b) Cycle engineers who may be needed..if not to accompany Romel then at least be available in short stages. c) Logistical support as the route will take us through 3 states and 1 union territory, and halts will take place at more than 10 cities and towns. d) Networking and tracking to document the milage and journey statistics. e) Management..on site basis as well as for the end files and documentation. Do email us at firstname.lastname@example.org if you have any queries
Join us for this special event Write in to Romel at email@example.com or call +91 9594036073 Follow updates on Twitter twitter.com/romeldias Retweet with our hashtag #thousandsmiles Facebook page – Cycling Alone for Thousands of Smiles We look forward to your contributions
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