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Sponsorship

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Information about Sponsorship
News-Reports

Published on September 13, 2007

Author: Sabatini

Source: authorstream.com

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Slide1:  WALKING HOME A unique sponsorship opportunity Prepared by: The Floyd Honey Foundation Slide2:  Contents Introduction Program Overview Event Profile Marketing and Promotions Sponsorship Benefits Long-Term Growth Strategy Summary Slide3:  Floyd Honey was a visionary. A tall, active guy even at 86, with a shock of snow-white hair and a resolute gleam in his eyes, he was determined to support those whom society ignored. If you had ever watched him charging along the sidewalk - aged, a little lame, but bound to make a difference - you knew you were watching someone very special. All his life, Floyd was dedicated to improving conditions for the poor, believing that they could live with dignity and comfort if only they had stable homes and a chance to learn useful skills. On July 16, 2002, having attended a vigil in support of the homeless, he set out on the last of his long walks home. Arriving at a subway station, he waited patiently on the platform. As a train entered the station, the rush of air blew his hat off his head. He reached down to pick up the hat, lost his balance, and fell into the side of the moving train. A week later, in hospital, he died. Inspired by his unyielding passion for a decent life for the homeless, his family and friends began to plan an annual memorial walk. It would raise funds to provide homes for the homeless. In an echo of Floyd Honey's final act on his final active day, they called the five-kilometer walk, Walking Home. Introduction Slide4:  The Floyd Honey Foundation is a knowledgeable and acknowledged advocate for homeless youth in Toronto. Through our own initiatives, networking and partnering with youth and with the public and private sectors, we provide transitional housing and full services to integrate at-risk youth into society. Net proceeds for 2006 will be donated to Youthworks, an organization that provides significant funding to leading community agencies across Canada offering services to homeless youth, in particular through educational opportunities combined with training and employment programs. Their goal is to recognize and support cutting-edge programs that build self-sufficiency, enabling homeless youth to move from the street and hostels to independent living as contributing members of society. A portion of the proceeds will also flow to Touchstone Youth Centre as Floyd Honey Foundation continues to support this valuable initiative. Touchstone Youth Centre is an emergency shelter for homeless youth. The centre, which is staffed 24 hours a day, 365 days a year, provides food, shelter, counseling, and emotional support, and is open to any youth aged 16-20 needing a safe haven. Touchstone is committed to addressing the most pressing issues of their clients: homelessness, hunger, unemployment and alienation from their family. By offering young people opportunities to develop social and life skills, Touchstone supports youth as they work toward achieving independence, and encourages their integration into mainstream society. Overview Slide5:  On October 23, 2005, over 300 participants took to the streets of Toronto for the second annual Walking Home event. Grass roots organizations, media supporters and corporate sponsors alike pulled together to support this most important and worthwhile community initiative. Over $70,000 was raised ($125,000 total to date) with the net proceeds going to Touchstone Youth Centre. This year on Sunday, October 22nd Walking Home participants will gather at Trinity Square on the corner of Queen Street West and Bay Street, in preparation of a 1:00 pm start time. They will then walk a 5 kilometre route through the downtown core with the finish line leading back to Trinity Square, where a post-event celebration will take place. All walkers are welcome, with donations requested, and those raising $100 or more in pledges receiving a Walking Home Floyd Honey Foundation t-shirt. A brief ceremony will be held following the Walk, both in memory of those homeless individuals who have died, and in celebration of those struggling to re-integrate themselves as productive, contributing members of society. Hot drinks, snacks, music and entertainment will round out the festivities, with the event concluding at 3:00pm. Event Profile Slide6:  Walking Home will implement the following marketing and promotional campaigns: Posters, brochures and flyers distributed throughout the GTA Extensive local PR campaign resulting in a variety of special interest stories Event listings in various GTA publications PSA’s through local media outlets Celebrity support Corporate support and sponsor-supported ads Grassroots promotions Event postings in 141 churches, schools and community centres throughout the GTA All marketing and promotional efforts will be designed to maximize awareness of the Walk and its corporate supporters, and to drive participant recruitment and fundraising. Marketing and Promotions Slide7:  Walking Home will provide the following 'Associate Sponsor' benefits to your organization:    Associate Sponsor status; Enhanced logo recognition on all printed materials including 50,000 brochures and 250 posters; Enhanced logo recognition on the start/finish banner as Associate Sponsor; Three on-site 4’ x 8’ banners displaying your organization’s logo; Logo recognition on the Walking Home website as Associate Sponsor; Best efforts to have your organization’s Associate Sponsor status recognized in all media initiatives P.A. acknowledgement as Associate Sponsor through scripted messages during start and finish line speeches Employee involvement in the event Associate Sponsor Benefits Slide8:  Your organization will provide the following benefits to Walking Home:   Walking Home brochures distributed at the corporate headquarters; Inclusion of a team in the Team Challenge; Assistance with developing new corporate contacts for FHF to pursue as additional event sponsors; 'Associate Sponsor' Fee of $5,000 for the 2006 GTA event, payable in full upon authorization of this agreement. Associate Sponsor Benefits Slide9:  Walking Home will provide the following 'Supplier Sponsor' benefits to your organization:     Supplier Sponsor status; Logo recognition on all printed materials including 50,000 brochures and 250 posters; One on-site 4’ x 8’ banners displaying your organization’s logo; Logo recognition on the Walking Home website as Supplier Sponsor; P.A. acknowledgement as Supplier Sponsor through scripted messages during start and finish line speeches Employee involvement in the event Supplier Sponsor Benefits Slide10:  Your organization will provide the following benefits to Walking Home:   Walking Home brochures distributed at the corporate headquarters; Inclusion of a team in the Team Challenge; 'Supplier Sponsor' Fee of $2,500 for the 2006 GTA event, payable in full upon authorization of this agreement. Supplier Sponsor Benefits Slide11:  Walking Home will provide the following 'Event Supporter Sponsor' benefits to your organization:     Event Supporter Sponsor status; Logo recognition on all printed materials including 50,000 brochures and 250 posters; Logo recognition on the Walking Home website as Supplier Sponsor; P.A. acknowledgement as Supplier Sponsor through scripted messages during start and finish line speeches Employee involvement in the event Event Supporter Sponsor Benefits Slide12:  Your organization will provide the following benefits to Walking Home:   Walking Home brochures distributed at the corporate headquarters; Inclusion of a team in the Team Challenge; 'Event Supporter Sponsor' Fee of $1,000 for the 2006 GTA event, payable in full upon authorization of this agreement. Event Supporter Sponsor Benefits Slide13:  GTA Growth opportunity for the GTA is excellent with over 5,000,000 potential participants living within a one hour radius of Toronto. Municipal, Provincial and Federal Funding is available for new fundraising initiatives like Walking Home, with funds being actively pursued on an ongoing basis by the Sponsorship Team. Provincial Additional opportunities in Ontario will be assessed following the 2006 event. National Federal funding opportunities continue to be explored and your organization will be updated as new opportunities develop. Long-term Growth Strategy Slide14:  For 2006 the primary objectives are to: GTA Event Recruit a minimum of 500 participants into the event. Generate $150,000 + gross revenues. Ensure a successful second year sponsorship experience for your organization. Secure a second media partnership with either a radio or television partner. Long-term Growth Strategy Slide15:  For 2007 the primary objectives are to: GTA Event Recruit a minimum of 1,000 participants into the event. Generate $200,000 + gross revenues. Secure media partnerships with local print, radio and television outlets. Ensure a successful ongoing sponsorship experience for your organization. Long-term Growth Strategy Slide16:  For 2008 the primary objectives are to: GTA Event Recruit a minimum of 1,500 participants into the event. Generate $250,000 + gross revenues. Maintain on-going media partnerships with local print, radio and television outlets. Ensure a successful on-going sponsorship experience for your organization. Long-term Growth Strategy Slide17:  How can your organization benefit from being involved? Lets Canadians know that you care … by aligning with a high profile social cause in a positive and effective way. Walking Home is unique as a mass-marketed public event for the homeless.This event will engage large numbers of concerned citizens like never before. Until now, ordinary people recognized the problem but the only outlet for them to make a difference was to get involved at a political level or to volunteer their time on the front lines. Participating in Walking Home is more satisfying than writing a letter to a politician, and less of a commitment than volunteering.  Maintaining involvement with Walking Home in the formative years will demonstrate your organization's vision and leadership in funding solutions to homelessness. Summary Slide18:  Be in a position to shape the event before others jump on the bandwagon in a few years time. Reap the benefits of getting in on the ground floor and be recognized as a Founding Sponsor. Based on revenue projections, a $5,000 investment from your organization would result in minimum net revenues of $105,000 … that's seven-to-one leveraging, an excellent R.O.I. Associate with a high profile event managed by a professional and experienced team. Together, we can build awareness for your brand … and our cause. Summary

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